Food Network- GUY’S GROCERY 

GAMES SHOW LAUNCH

美国美食频道 《盖伊杂货铺》游戏发布会

Seeking low-cost ways to attract media attention around the launch of Guy’s Grocery Games, Food Network challenged EventNext to think big and we did—literally. EventNext conceived and orchestrated Guy Fieri’s drive through Times Square and onto the set of Good Morning America in a giant, hot-rod shopping cart.The spectacle surpassed all media expectations, surprising thousands on the streets of New York and millions of viewers at home.  

为了寻找低成本的方式来宣传《盖伊杂货铺》游戏的发布，Food Network向EventNext提出挑战，让我们大胆思考。从实际效果上看，我们做到了。

EventNext构思并精心策划了盖伊·费耶里（Guy Fieri）开车穿越时代广场，并用巨大的超市购物车登上《早安美国》（Good Morning America）的场景，这一奇观超出了所有媒体的预期，令纽约街头的数千人和数百万的观众感到惊讶。  

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原文链接：https://eventnext.com/work/food-network/