2026全球新品首发季・上海时尚定制周

2026年06月23日-2026年06月25日

上海 M+幸福里

项目现场

2026年6月23日，作为上海五五购物节、全球新品首发季核心标杆活动，2026上海时尚定制周于长宁M+幸福里正式启幕。项目以「上海定制Shanghai Style」城市IP为锚点，深度绑定长宁特色幸福经济，依托「首发上海4.0」政策赋能，在为期三天的户外开放式街区中，构建了一个从专业秀场到大众消费、从非遗匠心到数字定制的全链路时尚综合体。

空间与造型层面 ，项目以「幸福之路」户外主题秀场为核心动态发布阵地，长条露天T台沿街区排布，三日轮换三大主题专场——首日综合大秀、次日商务正装专场、第三日新中式国风专场，将高端定制从封闭的沙龙空间解放至城市街区，使T台成为可围观、可参与的城市公共景观。沿街通透玻璃长廊打造的「上海定制匠心典藏静态展」，以档案式展陈陈列历年高定作品、非遗缂丝与苏绣面料样本、手工制版工具，并搭载3D智能量体设备，将传统手工与现代数字定制并置，形成可触摸、可溯源的沉浸式美学科普空间。

制作与运营层面 ，「福闹百货·幸福生活方式市集」联动婚嫁首饰、定制鞋履、香氛家居等生活方式品牌，设置「幸福主理人」专属服务点位，实现看秀、选款、量体、下单一站式闭环。配套设计师沙龙与行业交流空间，每日举办行业圆桌论坛，发布《上海定制消费趋势白皮书》，搭建品牌、设计师、消费端长效对接生态。

上海作为中国近代服装工业的发源地，海派定制承载着百年摩登记忆。2026上海时尚定制周以街区为舞台、以幸福为叙事、以政策为引擎，打破高端定制的小众圈层壁垒，推动定制美学走进大众日常，在全球城市竞争中夯实「上海定制」的差异化名片，成为2026上海夏季兼具行业影响力与大众传播热度的定制经济标志性事件。

2026 Shanghai Fashion Customization Week — Haipai Customization's Street Narrative and Mass Breakthrough

On June 23, 2026, as a core benchmark event of the Shanghai "55 Shopping Festival" and Global New Product Launch Season, the 2026 Shanghai Fashion Customization Week officially opened at Changning M+ Happy Lane. Anchored by the "Shanghai Style" city IP and deeply bound to Changning's characteristic happiness economy, the project leveraged the "First Launch Shanghai 4.0" policy empowerment to construct a full-chain fashion complex spanning professional runways to mass consumption, and from intangible cultural heritage craftsmanship to digital customization, within a three-day outdoor open-block setting.

In terms of spatial design and form, the "Road to Happiness" outdoor themed runway served as the core dynamic launch venue—a long open-air catwalk arranged along the street, rotating three thematic special sessions over three days: comprehensive grand show, premium business formal wear, and new Chinese-style national fashion. This liberated high-end customization from enclosed salon spaces to urban blocks, transforming the runway into a public landscape that could be watched and participated in. The "Shanghai Customization Craftsmanship Collection Static Exhibition," housed in transparent glass corridors along the street, presented archival displays of past haute couture works, intangible cultural heritage kesi and Suzhou embroidery fabric samples, and hand-crafted pattern-making tools, alongside 3D intelligent body measurement devices. This juxtaposition of traditional handcraft and modern digital customization created an immersive aesthetic education space that was tactile and traceable.

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