友邦全球大使中国行

2018年09月22日

北京 中国电影导演中心

项目预热 - 微博

项目传播

友邦保险全球大使贝克汉姆中国行 携手友邦共话健康长久好生活 | David Beckham, AIA’s Global Ambassador came to China last weekend to help more Chinese families to enjoy the happiness and joy of a healthy lifestyle through a series of engaging activities.

(此活动由AUDITOIRE 团队设计、制作并管理 / designed, produced and managed by AUDITOIRE )

项目信息

视频

https://video.weibo.com/show?fid=1034:4287127450749224

“健康长久好生活”是友邦保险自去年推出的全新品牌承诺，旨在通过一系列全新方式参与大众健康生活管理，帮助更多家庭享受健康生活方式带来的幸福与快乐。希望通过此次贝克汉姆的中国行，呼吁大众关注家庭，不仅重视全家人的身体健康，也要共度更多和谐美好的家庭时光。

"Healthier, Longer, Better Lives" is the brand promise of AIA that, side to side with its Global Brand Ambassador David Beckham, aims to further promote the positive changes in the mass lifestyle and to share the concept of family health.

本次中国行的第一站——长城，在这里贝克汉姆与孩子们一起领略了秋日里的长城风光，并参加了一场别开生面的“儿童记者会”。现场，26名来自中国各地的“友行”小记者们频频发问，从一日三餐、饮食起居，自己学习和成长中的小疑惑，到怎样与爸爸妈妈共度更多充满活力与乐趣的家庭时光。

David Beckham’s China trip started from the Great Wall, where he spent half day with Chinese parents and their children, AIA management and around 26 young reporters.

除了“友行”小记者们，贝克汉姆此行中还与来自友邦公益项目的孩子们零距离交流互动。长城脚下，他饶有兴致地与友邦中国青少年足球发展项目的小球员代表们切磋了球技，向他们传授了足球技巧与健康运动的理念。

After an active walk on the Great Wall with the children from the AIA charity program and an inspiring sharing session with young reporters, Beckham shared his passion for football with the young players of the AIA China Youth Football Development Program playing together and teaching them how to fully enjoy a healthy life.

贝克汉姆亮相在下午中国电影导演中心举办见面会上，将气氛推向高潮。作为一名职业运动员、友邦保险首位全球大使，以及更重要的——一位父亲，健康生活对于贝克汉姆而言是一个重要的生活‘主题’，作为父母，他同样总在尽全力鼓励孩子们关心自己的健康，重视家庭的幸福快乐。他在见面会上分享了自己的健康生活理念并与来宾们合影留念。

David Beckham as a professional athlete, and, more importantly, as a father, had also the pleasure to share his insights and experiences on how to lead a positive and healthy attitude in life with AIA top sales people during an afternoon conference organized at the CFDC.

步入主会场前，独具特色的“健康”特点的互动装置吸引了在场所有的来宾，包括彩色举重墙，人形立牌，拍照框以及天使心画展版，来宾们参与其中享受着健康生活方式带来的快乐和幸福。

Plenty of fun activities and photo opportunities highlighting health, sports and happiness entertained and engaged the guests for the entire afternoon.

一千位友邦北京的来宾们按照颜色被分为5组进行健康小游戏PK，希望通过本次游戏，让大家进一步推动健康生活的积极改变，传递“健康长久生活”的理念。

1000 guests were divided into 5 teams, each with a different color and participated a series games happening on the stage.

- 健康快传 -

- 吃柠檬比赛 -

- 手快脑快 -

- 健康果汁传递 -

- 学习健康舞 -

本次游戏PK的初衷，将健康知识跟游戏融合为一体,让来宾们在游戏中学习到健康生活小常识以及健康生活管理的重要性，呼吁大众们学会健身生活，重视家庭幸福和快乐。

Each game besides being interactive and fun also taught the participants different aspects of health.

贝克汉姆还全程参与了“爱奇儿”优秀画作的现场义拍，并向入选画作的“小画家”林宇辉送去了特别的鼓励。除现场拍卖，画作还被制作成公益周边进行认购筹款，与拍卖款项全部定向用于友邦中国天使心项目。通过这些形式多样的长期公益项目，友邦保险致力将健康长久的“好生活”带给更多家庭。

This event was also an occasion to award the winner of a painting competition joined by the children of Angel Heart, an NGO for children’s autism and disabilities fundraised by AIA. David Beckham awarded the winner Lin Yuhui, a 16-year-old autistic boy, and signed his colorful painting featuring planetary life.

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图片及视频来自 Auditoire 微信公众号及品牌公开信息，出处见网络

原文链接：https://mp.weixin.qq.com/s/dEcvGEc4RlmT9mlU_dvLjQ