Launched as a key anniversary campaign for its 30th anniversary, the Acne Studios limited-time pop-up is unveiled to celebrate the release of the 21st “Self-Portrait” issue of *Acne Paper*. Settled in Shanghai Reel Plaza and launched simultaneously in multiple global cities, the art-themed space opens to art and fashion audiences with online reservation access. Dominated by the brand’s iconic pink tone, the venue features a giant open-book facade that echoes the journal theme vividly. It builds a sunken pink reading and resting area, displaying a full collection of magazines, art photography books and original visual works from the special issue. Equipped with Polaroid check-in experience and journal sales service, the pop-up offers exclusive pink peripherals for journal purchasers. Weakening commercial sales attributes, the space creates an artistic and minimalist reading atmosphere that integrates fashion, photography and humanistic reading. The campaign promotes the new art special issue and interprets the brand’s creative aesthetics. Meanwhile, its highly recognizable pink scene triggers widespread social sharing, further consolidating Acne Studios’ avant-garde and literary brand image in the fashion market.