Luxury fragrance house Acqua di Parma turned to Auditoire to reimagine how they could immerse guests in the world of scent. Auditoire curated a multi-sensory exhibition titled "PRISM OF LIGHT" that allowed visitors to discover aromatic ingredients of Signature of the Sun through an innovative blend of visual, auditory, and olfactory storytelling.
Partnering with acclaimed theater group “Sleep No More, Shanghai”, an interactive performance piece was developed, rooted in the myth of rare saffron and its symbolism of love transcending boundaries. Attendees were transported on a dreamlike journey following performers as they uncovered fragrances amid the interplay of light and shadow. By fusing drama with fragrance discovery in an immersive environment, the brand experience was reshaped into a multi-dimensional art form.
The mystical qualities of Signature of the Sun were brought life through the creative direction of visual and olfactory presentation, combined with the integration of immersive theatrical techniques. Creating an imaginative brand experience that surprised and delighted customers through powerful mergers of media.
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