帕尔玛之水「光之棱镜」限时沉浸香氛之旅

2023年08月04日

线下

意大利高端香氛品牌帕尔玛之水携手Auditoire，一同构建「光之棱镜」限时沉浸香氛之旅。伴随着创新的视听和嗅觉叙事方式，营造多重感官体验，邀请来宾深入探索帕尔玛之水艺术级香氛格调之光系列，感受每款珍贵香原料的独特魅力。

Luxury fragrance house Acqua di Parma turned to Auditoire to reimagine how they could immerse guests in the world of scent. Auditoire curated a multi-sensory exhibition titled "PRISM OF LIGHT" that allowed visitors to discover aromatic ingredients of Signature of the Sun through an innovative blend of visual, auditory, and olfactory storytelling.

展览与备受赞誉的《不眠之夜》上海版主创团队合作，联合呈现精彩的浸入式互动演出。以珍稀香料藏红花的神秘传说为引，来宾受邀跟随舞者踏上一场梦幻旅程，于光影交织间聆听通过香氛和舞姿传达的爱情故事。此时此刻，剧场与香氛交融，来宾的感官体验被多维艺术形态所重塑。

Partnering with acclaimed theater group “Sleep No More, Shanghai”, an interactive performance piece was developed, rooted in the myth of rare saffron and its symbolism of love transcending boundaries. Attendees were transported on a dreamlike journey following performers as they uncovered fragrances amid the interplay of light and shadow. By fusing drama with fragrance discovery in an immersive environment, the brand experience was reshaped into a multi-dimensional art form.

通过视觉与嗅觉相结合的创意导向，连同沉浸式戏剧的多感官体验，格调之光系列香氛的神秘特质得以生动体现。强有力的媒介融合，营造了一个富有想象力和感官愉悦的香氛体验空间。

The mystical qualities of Signature of the Sun were brought life through the creative direction of visual and olfactory presentation, combined with the integration of immersive theatrical techniques. Creating an imaginative brand experience that surprised and delighted customers through powerful mergers of media.

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原文链接为：https://mp.weixin.qq.com/s/gcQ-16Ct-EmPvlrofotf0Q

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