#来创一夏#阿迪达斯 夏练国度 2017 广州

项目品牌: Adidas 阿迪达斯

项目行业: 服装及鞋履

项目日期: 2017-08-12 10:00 2017-08-20 22:00

项目地点: 广州 天河区珠江新城临江大道海心沙三号桥

项目名称: #来创一夏#阿迪达斯 夏练国度 2017 广州


阿迪达斯“夏练国度” 2017 广州

adidas “Republic Of Sports” GUANGZHOU

2017年08月12日-2017年08月20日 10:00 - 22:00

广州 天河区珠江新城临江大道海心沙三号桥

项目预热 - 微博



项目信息


然而AUDITOIRE 团队在努力准备着这个富有创意的运动营销活动的最后一站: 阿迪达斯“夏练国度”将赴广州,拭目以待!

AUDITOIRE is preparing the last stop of this exciting creative campaign: adidas “Republic of Sports” will soon be landing in Guangzhou. Don't miss the updates!

无论你钟情足球、篮球或是热爱跑步、训练,在阿迪达斯“夏练国度”广州你都有望一展创意,释放运动激情。

Running, Training, Basketball, Football, all these creative activities are waiting for you...

So, what else are waiting for?

8月12日AUDITOIRE团队与阿迪达斯联手开启了首次在广州举办的“夏练国度”开幕活动

On August 12, AUDITOIRE and adidas China team up to present « adidas “Republic of Sports” Guangzhou Opening»


在引爆北京、上海、成都后, 阿迪达斯带着它的创意理念来到了最后1站-广州。

After the three successful stops, Beijing, Shanghai and Chengdu, adidas’ concept of “Creativity in Sports” has also reached Guangzhou for its last stop.

阿迪达斯“夏练国度”广州开幕仪式

adidas "Republic of Sports" Guangzhou Opening Ceremony

在这次阿迪达斯"夏练国度"广州开幕式期间,NBA篮球明星詹姆斯·哈登亲临活动现场,在一段结合了中国功夫和舞狮的创意表演后,詹姆斯上台运球,与两头“狮子”精彩互动。同时,他还代表所有的“创造者”分享了他对创意体育运动的定义。

A creative dance performance mixing Kong-Fu, dance and sports moves accompanied by lion dancers and a gust of excitement to introduce the American NBA player James Harden, who made his appearance on stage dribbling the ball and interacting with the two ‘Cantonese’ lion dancers.


伴随着欢快的锣鼓声,舞狮登台,詹姆斯·哈登和阿迪达斯大中华区品牌高级副总裁罗赫曼(Marc Le Roux)先生一起为醒狮点睛,左点金,右点银,中间点太平。礼毕,欢乐的祥狮起舞,阿迪达斯“夏练国度”于广州正式开幕了!

The kick-off moment featured James Harden & Marc Le Roux, Senior Vice President/Brand Director adidas GCA, dotting the eyes of the lion (“Dian Jing”), this act according to the Chinese lion dance tradition brings good luck and fortune.


#为校火拼#

在开幕仪式上,阿迪达斯中国高中男子3X3篮球联赛(HSL)全国总决赛也被打响。詹姆斯· 哈登为每个队的队长授予了队旗。

Basketball 3 V 3 High School League (HSL) National Final also took place during the opening ceremony. James Harden presented the team flags to each school team.


一场由力量、流动、速度组成的创意风暴正式席卷广州!

A storm of creativity made of power, mobility & speed blowing from the Republic of Sports has officially taken over the city!

如果你向往挑战、热爱运动、善于创造,那“夏练国度"绝对是你非来不可的地方!快来点燃你的运动激情,跑步、训练、 篮球、 足球各种创意运动和锻炼方式,总有一样撩到你!

Come to express your passion and creativity in sports by challenging yourself with the following activities:

跑步 running ☟

#纪录我创#|Record Challenge

#Boost夏日跑#|Boost Summer Run


训练 training ☟

#一战橙名#|Power Your Juice

#热练#课堂|Group Training Class

#千锤百练# |Hype Training


篮球 basketball ☟

#火拼# 速射|Rule Your Hoops

#火拼# 训练课 |TOS Training Class


足球 football☟

#自由点射#|Free Kick


▼ 8月13日 - 青少年夏季训练营:让孩子们从小爱上运动,用充沛的活力迎接成长挑战!/ 13th August was the day dedicated to little 'warriors' learning how to play in teams and win together exciting challenges. ▼


8月20日星期日,阿迪达斯“夏练国度” 于广州圆满结束。 在短短的9天时间里,前来参加注册的人数超过了1万8千人。

Sunday 20th August, adidas “Republic of Sports” Guangzhou ended successfully registering over 18,000 attendees in only 9 days.

我们为每一位员工的卓越表现感到自豪!是他们的辛劳和汗水又把这个活动做到了完美。

We are very proud of our staff for their hard work and good job in making also this event a great success!

一起来看看本月从12日至20日,在阿迪达斯“夏练国度” 广州上演的精彩瞬间......

A few snaps of what happened last week in Guangzhou…

阿迪达斯“夏练国度”于此正式收官,在为期3个月的活动中,阿迪达斯先后在北京、上海、成都、广州成功掀起了运动热潮,我们为此感到无比自豪!

adidas “Republic of Sports” is now officially over, we are very satisfied of the successes that this creative sports activation campaign accomplished in 3 months across 4 cities in China!

-end-

图片及视频来自 Auditoire 微信公众号及品牌公开信息,出处见网络

原文链接为:https://mp.weixin.qq.com/s/ZHjifMR-aH-jq2TfhRaOZA

https://mp.weixin.qq.com/s/DdHairYTSiauZJwQlQ2OwA

https://mp.weixin.qq.com/s/sbQEE0aMk0zBpr7cmr-aPg

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