airbnb奇屋一夜

2015年12月14日

上海 东方明珠塔

项目预热-微博

项目信息

On the evening of December 14, Auditoire and TBWA joined hands for Airbnb’s “Night At” campaign in China. Airbnb is a trusted community market place for people to list, discover, and book unique accommodations around the world–online or from a mobile phone or tablet.

12月14日晚，Auditoire 与TBWA倾力合作，打造中国的Airbnb“奇屋一夜”。Airbnb是一个值得信赖的社区型市场，在这里人们可以通过网站、手机或者平板电脑发布、挖掘和预定世界各地的独特房源。

In an iconic evening where three apartments from Tokyo, London and New York had to come together and be brought to the Oriental Pearl Tower, one lucky couple won the sleep over of their dreams, as 150 guests dreamed the night away to three cities; one night around the world, to belong anywhere!

此次“奇屋一夜”将东京、伦敦、纽约的典型公寓环境汇集在东方明珠，让150位来宾如梦幻般一夜“畅游”世界，体验到三大城市各自的生活氛围。更令人羡慕的是，一对幸运夫妇被选中入住此次奇居，度过了曼妙的夜晚。

The challenges we faced to execute the event were worthy of the occasion. With only fourteen hours to move in and setup, we deployed 110 staff members to coordinate all operations. In a battle against the clock, our team quickly got moving on the night of December 13.

如此奇幻的现场呈现给我们带来了巨大的挑战，只有14个小时完成所有的搬运与搭建布置。在这场同时间的竞赛中，我们配置了110位员工协同合作，在12月13日晚上迅速开展工程。

Counting with one sole elevator lift to move all of our décor, materials, and furniture, our team worked through the entire night; and after fourteen hours of arduous work, Tokyo, London and New York had successfully arrived to Shanghai and the Oriental Pearl Tower.

由于只有一部电梯来搬运所有的装饰品、材料和家具，团队不得不通宵达旦地工作。在长达14个小时的艰巨工作后，东京，伦敦和纽约成功“入驻”上海东方明珠塔。

Every apartment had its own semi transparent window projection of local and iconic views, allowing guests to experience the true feel of each respective city while still being aware of Shanghai and its landmarks.

每个公寓的半透明玻璃窗体都会投影三座城市的标志性景观，搭配不同的家居风格，让宾客们切身感受到当地的生活氛围。同时，宾客们又可以欣赏窗外上海的地标性建筑，可谓独特的奇妙体验。

The Chinese supermodel Liu Wen also joined the evening as she shared her marvelous experiences with Airbnb; while guests discovered the advantages and comforts of what the brand has to offer.

中国超模刘雯的加入让这次活动更为出彩。当晚她分享了自己入住Airbnb的非凡体验，这也让宾客们发现并感受到了Airbnb品牌更深层次的含义。

Although challenging, the results were absolutely rewarding!

虽然充满挑战，但团队的付出让活动成果卓著！

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图片及视频来自网络及品牌公开信息，出处见网络

原文链接为：https://mp.weixin.qq.com/s/XlFpyePH3jLJe5HNoV3Amw