【GDX】环球影业 《原子金发女郎》 街头小队
作者: GDXSTUDIOS
代理商:
GDXSTUDIOS
Atomic Blonde – Street Teams
电影《极寒之城》-街头金发女郎小队
The Challenge 挑战
To promote the action packed thriller, “Atomic Blonde”, Universal wanted to create an army of Charlize Theron look-alikes at San Diego Comic-Con.
为了推广惊险刺激的惊悚片《极寒之地》（注：由美国焦点电影公司出品的动作惊悚片，由大卫・雷奇执导，2017年上映），环球影业希望在圣地亚哥动漫展上组建一支模仿影片中由查理兹·塞隆（Charlize Theron）率领的部队。
The Solution 解决方案
30 costumed ladies took to the streets in high-traffic locations in Miami, Los Angeles and San Diego. Dressed in full Atomic Blonde apparel, they passed out branded cassette tapes with the movie’s soundtrack.
30名穿着盛装的女士在迈阿密，洛杉矶和圣地亚哥的人流频繁的地方上街。他们穿着完整的Atomic Blonde服装，并在电影的配乐中放出了电影原声录音带。
In San Diego, lucky fans were invited to a VIP screening of the film. This activation was called out by BizBash as being one of the top activations at Comic-Con!
在圣地亚哥，幸运的影迷受邀参加了电影的VIP放映。这次活动被BizBash称为圣地亚哥漫展上最热门的活动之一！
The street teams were popular with fans everywhere, even Charlize Theron posted a selfie with the ladies on her personal Instagram.
街头小队在世界各地的粉丝中都很受欢迎，甚至查理兹·塞隆（Charlize Theron）也在她个人的Instagram上发布了与女郎们的自拍照。
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图片来自网络及品牌公开信息，出处见品牌
原文链接：https://gdxstudios.com/portfolio-posts/atomic-blonde-street-teams/
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