As BASAO’s first national kombucha-themed pop-up block, the “Nice Garden” project is located in Yanqing Lane, Xuhui, Shanghai, operating from July 4 to July 12 with check-in and interactive activities available only on weekends. Rooted in the retro texture of Shanghai’s plane tree and old villa blocks, the project caters to the urban trend of casual light socialization. Adopting the brand’s iconic green and white color scheme, the space presents a fresh and relaxing urban garden atmosphere. It is scientifically divided into functional areas including art installation zone, tea bar, handcraft workshop and popular science zone to deliver diverse immersive experiences. The pop-up offers a variety of specialty kombucha sparkling drinks for tasting and purchase, together with fermented tea popular science and handcraft workshops. It also launches creative community activities such as urban cycling and electronic music Baduanjin, plus a stamp-collecting campaign for brand peripherals. Targeting Citywalk enthusiasts and healthy lifestyle groups, the project integrates tea tasting, popular science, handcrafts and leisure sports. It fully conveys the brand’s vitality and innovative tea lifestyle concept, attracts young passenger flow through featured block scenarios, and realizes mutual value empowerment between brand tonality and offline commercial space.