We produced an immersive Shanghai pop-up for BECKHAM x BOSS Fall/Winter 2025.

The pop-up was held at Zhang Yuan on West Nanjing Road: Shanghai’s largest and best-preserved shikumen compound.

Here, guests were invited to step into the world of BECKHAM x BOSS, entering the building and being greeted with a larger-than-life dynamic installation of the campaign film.

In The Studio, sketches, tools, and a full-canvas blazer showcased design and craftsmanship.

The Tailor’s Shop offered try-ons, triptych mirrors, and thirteen key looks.

A concealed passage revealed a reimagined English pub inspired by London members’ clubs; inside, a retro phone booth surprised guests with a personal voice message from Beckham.

Event by Auditoire

BOSS于上海举办沉浸式快闪开幕活动，庆祝BECKHAM X BOSS 2025秋冬系列隆重发布。

该限时体验空间完美诠释了贝克汉姆与 BOSS 在秋冬篇章中的非凡合作精神——一场关于设计美学、精湛工艺与奢华质感的完美融合。在贝克汉姆的指导下，由 BOSS 匠心设计的 2025 秋冬系列衣橱，将经典风格的全新演绎娓娓道来，其灵感源自贝克汉姆的生活经历与非凡的时尚触觉。BECKHAM X BOSS 2025秋冬系列融合精湛剪裁与奢华面料，并注入了贝克汉姆钟爱的冬日户外风尚，重新定义当季风格。甄选百搭单品旨在升华秋冬衣橱格调，从容切换多种场合。

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