奥迪北京车展开启新时代 | New Era for Audi at Beijing Autoshow

开启 新时代

NEW ERA

9月26日，奥迪在2020年北京车展上举办了一场沉浸式新闻发布会，伴随着160家媒体和品牌董事会成员的出席，该发布会迎来了品牌新时代的开启。 

On September 26th, Audi marked the beginning of its new era at an immersive Press Conference at the 2020 Beijing Autoshow, attended by 160 media and board members. 

奥迪中国新总裁安世豪先生(Werner Eichhorn)的率先亮相，启势了品牌形象的全面焕新，全新奥迪Q5L Sportback及奥迪Q4 e-tron概念车迎来全球重磅首秀，这不仅是奥迪对中国市场的承诺，更展现出其引领豪华车市场未来发展的坚定决心。 

Highlighted with the debut of the new president of Audi China, Mr. Werner Eichhorn, the globally launched new visual presence and the world premiere of another benchmark product; the all-new Q5L Sportback together with the unveiling of the new Q4 e-tron concept car, Audi made a big statement in its commitment to China and its progressive vision in shaping the future of Premium Mobility.

沿袭了奥迪一贯的创新基因和视角，新闻发布会设计出了兼顾线上观众及线下来宾的多格式体验。

Holding true to Audi’s innovative DNA and vision, the press conference was designed around a multi-format experience tailored to both digital and offline audiences.

发布会动态舞台概念融合了重要时刻的模块化元素，同时锐化了产品演示和增强了其故事性。身临其境的 270 度屏幕，用于提升直播和拍摄展示空间，放大了产品现场体验感。

The dynamic stage concept merged modular elements for key live moments while visually augmented content delivered for sharp product presentations and bold storytelling. An immersive 270-degree space for elevated livestreaming and press shooting amplified the experience.

对于所有参与者来说，这都是一个重要的时刻，而奥德旺也为能在此次期待已久的北京车展陪伴奥迪迈入新时代的第一步而感到自豪。干的漂亮！我们的团队！

A major moment for all involved, AUDITOIRE is proud to take those first steps into the new era with Audi, especially at the long awaited Autoshow. Well done team!

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原文链接为：https://mp.weixin.qq.com/s/trBp5VCbprSdkq0bGP4iwQ