# 全新飞驰，撼世之夜 #

宾利飞驰成都发布会

2019年09月03日

成都 棕榈泉费尔蒙酒店

宾利：全新飞驰，撼世之夜

BENTLEY NEW FLYING SPUR NIGHT

9 月3 日，宾利“全新飞驰 撼世之夜”在成都棕榈泉费尔蒙酒店圆满落幕。逾120 名嘉宾共同见证了宾利有史以来最具革新性的超豪华四门轿车—全新飞驰。

On Sep 3, the ‘Bentley New Flying Spur Night’ concluded successfully at Fairmont Chengdu. More than 120 guests witnessed the premiere of Bentley’s ultra-luxury four-door sedan, the new Flying Spur.

SMS GROUP 为宾利布局此次发布会会场环境时，在诸多细节上尽显其品牌标志与元素以诠释全新飞驰以优雅而又不失大气的设计语言，比如以首次出现在全新飞驰上的双翼“B”字形车标为灵感，在Mingle 候场区的显要位置展示来自英国总部的放大版车标雕塑复制品。

When designing the event venue, SMS GROUP was highly detail oriented. The brand and car’s iconic elements were seen in many details to emphasize the new Flying Spur’s elegant yet powerful design language. For example, inspired by Bentley’s signature Flying B figurehead, a magnified replica sculpture, imported from the UK headquarters, was displayed in the mingle area.

发布会现场，宾利于百年华诞之际发布全新飞驰。在璀璨夺目的灯光映射下，全新飞驰的神秘面纱被揭开，全新的外观设计彰显现代美学格调。

Bentley launched the new Flying Spur on the occasion of its 100th birthday. Under the dazzling spotlight, the long-expected new exterior design of the Flying Spur, conveying modern aesthetics, was unveiled.

活动现场，SMS GROUP 鉴于宾利聚焦中国新一代消费者——他们追求专属格调，保持低调——这也无不贴合宾利本身的品牌秉性, 特意布置了多款互动项目以活跃发布会气氛，比如花式调酒表演、动感视频互动等。让嘉宾们在感受宾利奢华英伦气韵的同时，又不失格调与活泼。

Due to Bentley focusing on a new generation of Chinese clients who seek exclusiveness yet keep a low profile, SMS Group arranged a variety of interactive activities to spice up the atmosphere, such as flair bartending and a motion tracked video interactive, making the guests feel the classic flavor of British luxury of Bentley as well as its style and liveliness.

-end-

图文来自网络及品牌公开信息，出处见网络

部分信息来自：https://mp.weixin.qq.com/s/8YUoPkjVYFTqaXJDLbVWSg