宝马“艺术之行”鸡尾酒会

2019年04月24日

香港 大馆

项目现场

在香港艺术周期间，Jack Morton将在香港大馆的古迹及艺术文化馆，与宝马共同举办宝马"艺术之行"鸡尾酒会。我们别出心裁地改造了中文图书馆和药房酒吧等场地作为此次酒会的场所，意在给我们的顾客、名人、艺术家、同行伙伴，以及媒体朋友们等480多名VIP贵宾带来一次独一无二的体验！

BMW partnered with Jack Morton to create the BMW Art Journey Cocktail Reception during Hong Kong's art week at Tai Kwun, Hong Kong's new center for heritage, arts and culture. We took over the Chinese Library and The Dispensary Bar and transformed it into a unique cocktail experience for over 480 VIP guests including, celebrities, artists, business partners and consumers as well as media.

这次精彩的鸡尾酒会活动是宝马“见·所未见——创造可能的艺术家之旅”宣传活动的一部分。这次活动中，我们将不可能的组合变成了可能，见所未见！

The cocktail reception is part of BMW's campaign "See The Unseen - An Artist’s Journey Made Possible", a striking campaign experience visualized by juxtaposing imagery that, at first sight, wouldn’t go together.

当晚的活动有两大亮点：一大亮点是我们的马赛克照片墙；一大亮点是由贵宾们参与进来用照片共同创造了一份个人专属的艺术作品。活动中，我们引导嘉宾客人们用自己手机自拍，我们的设备将自拍即时转换成马赛克照片墙中的一部分，由所有来宾的照片共同组成最终的艺术作品。最后所有客人会收到自拍照片和完成作品的电子稿。

Engagements of the evening included the Mosaic Wall, a fun photo interactive activity for guests to co-create a unique artwork together. Guests were encouraged to take selfies on their own phones and then instantly translate that into a pieces that fit into a larger photo mosaic, revealing final artwork. They also received digital copies of their own photo as well as the completed masterpiece.

此外，我们还设计了一次真正的透视游戏，通过照片的转换来构成一面迎宾背景墙，将“见所未见”的主题概念引入生活。贵宾们一进门就可以看到一面由两个图像构成的透镜状迎宾墙。根据角度的不同，就会看到不同的图像。

We brought the meaning of "See the unseen" to life and created a welcome backdrop with a playful twist. Guests were immediately greeted with a the lenticular welcome wall which features two images. Depending on the angle, guests would see different images, a true play on perspective.

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图片及视频来自网络及品牌公开信息，出处见网络

原文链接为： https://mp.weixin.qq.com/s/MCFKVOwMWvuHc99GDHIPEg

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