宝格丽香氛天猫超级品牌日尽意发布会

项目品牌: BVLGARI 宝格丽

项目行业: 香水

项目日期: 2021-07-26 17:00 2021-07-26 21:00

项目地点: 上海

项目名称: 宝格丽香氛天猫超级品牌日尽意发布会


2021年7月26日,众星璀璨开启宝格丽香氛天猫超级品牌日尽意发布会,融萃多姿意式美学,个性香氛点亮上海滩。星光汇聚老码头一号,探索加乘乐趣,共同开启宝格丽香氛天猫超级品牌日尽意发布会。宝格丽香氛形象大使景甜官宣后第一次出席品牌线下活动,为品牌助阵。同时出席的还有宝格丽香氛挚友陈立农、宝格丽香氛挚友吉克隽逸及演员檀健次。活动现场星光熠熠,香韵萦绕间,共享醉人愉悦时刻。

BVLGARI created an Italian sensorial experience with its new BVLGARI ALLEGRA fragrance collection. BVLGARI held the Allegra Tmall Super Brand Day in Shanghai on July 26, 2021. The legacy luxury brand cast a whole new light on the city for the latest fragrance launch. BVLGARI Fragrance Ambassador Jing Tian attended the event for the first time since the official announcement to support the brand along with BVLGARI Fragrance Best Friend Leo, BVLGARI Fragrance Best Friend Momoko and the Actor Tan Jianci.

从左至右:宝格丽香氛形象大使景甜

宝格丽香氛挚友陈立农,宝格丽香氛挚友吉克隽逸,演员檀健次

From left to right:

BVLGARI Fragrance Ambassador Jing Tian

BVLGARI Fragrance Best Friend Leo,

BVLGARI Fragrance Best Friend Momoko and the Actor Tan Jianci


踏进黄浦江畔的精致洋房,仿佛瞬间抵达意大利之城。透过拱门,不断变换的光芒描绘着意大利炫丽天幕,从日出到日落,演绎不同时刻的别样欢愉。白色罗马柱糅合古典与摩登型格,THE BVLGARI ALLEGRA COLLECTION 宝格丽悦享盛典系列的多彩瓶身陈列其上,华美香氛引人共度迷人时光。

The BVLGARI ALLEGRA is a collection of colorful bottles displayed on white Roman columns combining classical and modern styles.


BVLGARI ALLEGRA  Fiori D'Amore 宝格丽悦享盛典系列花漾恋曲女士香水以细腻奔放的玫瑰花香献礼美妙爱情,洋溢憧憬与喜悦;落日余晖中跟随 BVLGARI ALLEGRA  Rock'n'Rome 宝格丽悦享盛典系列微醺罗马女士香水的馥郁香气来到街边酒馆,与三五好友纵享小酌的满足;BVLGARI ALLEGRA  Fantasia Veneta 宝格丽悦享盛典系列梦幻派对女士香水华丽点亮魅惑之夜,沉浸于威尼斯嘉年华;BVLGARI ALLEGRA  Dolce Estasi 宝格丽悦享盛典系列甜美狂想女士香水呈上意式甜点,以温情安抚身心;地中海岸暖阳之下 BVLGARI ALLEGRA Riva Solare 宝格丽悦享盛典系列璀璨娇阳女士香水为夏日注入更多充沛活力。

Inspired by the history and lifestyle of Italy, this collection includes passion and art in the five BVLGARI ALLEGRA eaux de parfums and five magnifying essences:

BVLGARI ALLEGRA Fiori D'Amore

BVLGARI ALLEGRA Rock'n'Rome

BVLGARI ALLEGRA Fantasia Veneta

BVLGARI ALLEGRA Dolce Estasi

BVLGARI ALLEGRA Riva Solare

The citrus notes of Riva Solare evoke an endless Italian Riviera holiday, while the roses of Fiori d’Amore are like kisses in the eternal city. The gourmand amaretti and orange blossom in Dolce Estasi are inspired by the attachment to family and childhood memories. The cocktail of fruity notes in Rock’n’Rome echoes a spritz aperitivo shared at sunset. And the chypre accord of Fantasia Veneta with patchouli, peach and vanilla is an invitation to extravagant Venice masked balls.


白色瓶身的宝格丽悦享盛典系列精醇香水展现了全新的制香理念,配合女士香水一同喷洒,融入使用者的心绪,为自己调制出个性香气,#氛秒情绪由你定意#。精巧瓶身汇聚珍贵的天然香材,五款精醇香水分别凝练了热情浪漫的玫瑰,浓郁魅惑广藿香,甜美微妙的香草,明亮性感的麝香和清新灿烂的佛手柑,借助自然瑰宝的丰沛能量将感官层层放大,满足不同情绪下的每一份渴望,调制出属于每一个人的独特香气。

The White Bottle brings together the five magnifying essences, symbolizing the purity of the ingredients: musk, bergamot, rose, patchouli and vanilla. With this abundant energy of natural treasures, the creativity can fulfill different needs for different occasions with a personal touch.


活动当日,众多艺术家及DJ带来了精彩纷呈的特色表演,随后实力歌手吉克隽逸惊艳的歌声将现场气氛推至高潮。宝格丽香氛形象大使景甜、宝格丽香氛挚友陈立农、宝格丽香氛挚友吉克隽逸及演员檀健次共同登台合影,星光闪耀隆重开启此次天猫超级品牌日的序幕。

The performances brought by many artists and DJ made the party into a romantic funhouse. BVLGARI Fragrance Ambassador Jing Tian, and other attendees made the star-studded bash shine bright in the summer.


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原文链接为:https://mp.weixin.qq.com/s/sBPSYUEZy8e62np30_nObw

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