On September 20, 2013, BVLGARI held an exclusive preview event for its new DIVA series at its Shanghai IFC store. As a high-end localized aesthetic promotion project, the event focuses on the market launch and artistic interpretation of the DIVA jewelry series, showcasing the brand’s profound aesthetic heritage and innovative design concepts. Inspired by the glamorous image of Elizabeth Taylor in the classic film Cleopatra, the new series adopts diverse material collocations to present ever-changing and charming feminine styles, perfectly integrating retro classic charm and modern luxury temperament. Meticulously renovated and designed by APAX, the store space is tailored to the elegant and modern positioning of the DIVA series. The refined spatial styling and delicate on-site atmosphere create an immersive high-end preview environment, which highly echoes the unique artistic connotation of the jewelry works. Professional models gracefully interpreted the classic DIVA goddess image through wonderful shows, presenting an exquisite visual feast for the guests. This event effectively displays BVLGARI’s unparalleled personalized style and luxurious charm. It thoroughly conveys the design origin and feminine aesthetic spirit of the DIVA series, further consolidating the brand’s leading position in the high-end art jewelry market and enriching the localized brand aesthetic communication system.