现代及北京现代 @ 2026 北京车展

2026年04月24日-2026年05月03日

北京 首都国际会展中心

设计与制作

发布会与媒体日

现代汽车以"在中国、为中国、向全球"战略登陆2026北京车展W3馆，展台化身沉浸式"IONIQ宇宙"空间，金星与地球双概念车全球首秀，MobED移动机器人与新一代帕里斯帝同台，构建未来出行全景。

发布会正式宣布IONIQ（艾尼氪）品牌入华，全球首发专为中国市场打造的战略车型艾尼氪V（金星）。基于E-GMP纯电平台，搭载800V快充、高通骁龙8295芯片及百度文心一言与火山引擎AI大模型智能座舱，配备Momenta L2+级全场景智驾辅助。现代汽车宣布未来五年在华推出20款新车，设定2030年在华年销50万辆目标，并推行"融合直售"模式重塑渠道。

互动层面，展台设置世界杯专区与球迷互动，"变形金刚"装置吸引亲子家庭，MobED智能移动平台让观众近距离感受物理AI与机器人技术，以多维场景传递品牌从"带来技术"到"学习中国"的转型决心。

接待与运营

Hyundai Motor staged its "In China, For China, To Global" strategy at Auto China 2026, Hall W3, transforming its stand into an immersive "IONIQ Universe" experience. The Venus and Earth concept cars made their world debuts alongside the MobED mobility platform and the new-generation Palisade, presenting a holistic future-mobility vision.

The press conference officially launched the IONIQ brand in China and globally debuted the IONIQ V, the first strategic EV tailored for Chinese consumers. Built on the E-GMP platform with 800V fast charging, it features a Qualcomm Snapdragon 8295-powered intelligent cockpit integrating Baidu ERNIE and ByteDance Volcano Engine AI large models, plus Momenta L2+ full-scenario advanced driver assistance. Hyundai committed to 20 new models in China over five years and a 2030 sales target of 500,000 units, introducing a hybrid direct-sales model to reshape the retail experience.

For engagement, the booth featured a FIFA World Cup zone for fan interaction, a Transformers installation attracting families, and hands-on experiences with the MobED intelligent mobility platform—demonstrating Hyundai's pivot from "bringing technology to China" to "learning from China".

现代及北京现代 @ 北京车展

搭建制作：安宝示

运营管理：

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