【2026北京车展】莲花跑车

项目品牌: LOTUS 路特斯

项目行业: 汽车及制造

项目日期: 2026-04-24 09:00 2026-05-03 17:00

项目地点: 北京 首都国际会展中心

项目名称: 【2026北京车展】莲花跑车

莲花跑车 @ 2026 北京车展

2026年04月24日-2026年05月03日

北京 首都国际会展中心


设计与制作


发布会与媒体日

莲花跑车以"黑金传奇"主题登陆2026北京车展W4馆W407,展台以1978年Type 79 F1冠军赛车为核心视觉锚点,黑金涂装贯穿展车与空间设计,将赛道荣耀转化为沉浸式品牌叙事。

发布会全球首发莲花For Me黑金限量版,售价63.8万元起,全球限量78台致敬品牌78周年历史。车型基于900V路遥超混架构,系统总功率952马力,0-100km/h加速3.3秒,馈电状态仍达3.5秒,CLTC综合续航超1400km 。专属"星际黑"金属漆由工匠手工喷涂,月产仅5台,"远看深邃黑、近看藏金芒"的视觉效果与4组8条Race-Aero真实贯通风道共同演绎赛道级空气动力学 。标配双腔空悬、双阀CCD电磁减震、48V主动稳定杆、Brembo六活塞卡钳及倍耐力特调轮胎组成的"莲花底盘大师五件套",配合整车减重500公斤,延续品牌标志性精准驾控

互动层面,Type 79赛车与For Me黑金限量版形成跨越48年的时空对话,CEO冯擎峰现场阐释"拒绝被时代定义"的品牌哲学,以手工喷涂稀缺性与用户共创限定版计划,将个性化选择权交还驾驶者。


接待与运营

Lotus brought its "Black & Gold Legacy" to Auto China 2026, Hall W4, Booth W407. The stand anchored around the 1978 Type 79 F1 championship car, translating racing glory into an immersive brand narrative through black-and-gold livery across vehicles and spatial design .

The press conference globally debuted the Lotus For Me Black Gold Limited Edition, priced from RMB 638,000 with only 78 units worldwide—honoring the brand's 78-year heritage. Built on the 900V Luyao super-hybrid architecture, it delivers 952 hp system power, a 0–100 km/h sprint of 3.3 seconds (3.5 seconds in charge-sustaining mode), and 1,400+ km CLTC combined range. The exclusive "Interstellar Black" metallic paint is hand-sprayed by craftsmen at just five units per month, creating a "deep black from afar, hidden gold up close" effect alongside four sets of eight Race-Aero functional air ducts for track-grade aerodynamics . Standard "Lotus Chassis Master Five-Piece" includes dual-chamber air suspension, dual-valve CCD damping, 48V active anti-roll bar, Brembo six-piston calipers, and Pirelli bespoke tires—paired with 500 kg weight reduction to preserve Lotus's signature precision handling .

For engagement, the Type 79 and For Me Black Gold formed a 48-year cross-era dialogue. CEO Feng Qingfeng articulated the philosophy of "refusing to be defined by the era," leveraging hand-crafted scarcity and user co-creation limited editions to return personalization sovereignty to every driver.


莲花跑车 @ 北京车展

搭建制作:A&A

运营管理:A&A



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