梅赛德斯-奔驰 @ 2026 北京车展

2026年04月24日-2026年05月03日

北京 首都国际会展中心

设计与制作

发布会与媒体日

梅赛德斯-奔驰以汽车发明者140周年之姿登陆2026北京车展E4馆E402，展台以全新家族格栅为设计灵感，打造多个沉浸式主题展区。现场最吸睛的"跨时空名场面"——140年前世界首辆汽车"奔驰一号"复刻版与AMG GT XX概念车隔空对望，串联起品牌从蹒跚起步到极速未来的创新脉络。

发布会完成两大首秀：全新纯电GLC SUV全球首发，长轴距版本专为中国市场打造，车长4933mm、轴距3027mm并首次提供6座布局；标配800V架构与S级同源AIRMATIC空气悬挂，CLTC续航超700km，峰值充电功率320kW。基于MB.OS架构，新车搭载强化学习大模型，实现"全国都能开"的城区及高速领航辅助驾驶，座舱内39.1英寸MBUX超联屏与中国团队主导研发的超拟人AI虚拟助手"小奔"成为焦点。新一代S级轿车完成中国首秀，超50%部件全新开发，车身加长至5304mm，配备前排加热式安全带与端侧多模态大模型VLM，可感知乘客情绪并主动推荐座舱模式 。品牌同步发布Tomorrow XX技术项目，并宣布至2027年将推出超40款全新及改款车型 。

互动层面，12款品牌典藏车型与新车同框展出，观众可沉浸式感受"奔驰在每个时代"的传承主题；AI虚拟助手"小奔"支持多语言及方言交互，VLM系统实时融合语音与视觉信号，让座舱体验从功能响应升维至情感陪伴。

接待与运营

Mercedes-Benz celebrated 140 years of automotive innovation at Auto China 2026, Hall E4, Booth E402. The stand drew inspiration from the new family grille, creating immersive thematic zones. The most striking installation: the original Benz Patent-Motorwagen replica facing the AMG GT XX concept car—a "cross-era" tableau linking the brand's origins to its electric future.

The press conference delivered two world debuts. The all-new electric GLC SUV premiered globally with a China-exclusive long-wheelbase version: 4,933 mm length, 3,027 mm wheelbase, and a first-ever 6-seat layout. Standard 800V architecture and S-Class-derived AIRMATIC air suspension delivered 700+ km CLTC range and 320 kW peak charging. Built on MB.OS, it launched with nationwide urban and highway pilot assistance powered by reinforcement-learning models, while a 39.1-inch MBUX hyperscreen and the China-developed AI avatar "Xiao Ben" anchored the cockpit experience. The new S-Class made its China debut with over 50% of components newly developed, a 5,304 mm body, front heated seatbelts, and an onboard multimodal VLM that perceives passenger emotions via voice and vision to proactively recommend cabin modes . The Tomorrow XX technology program also premiered, alongside a commitment to 40+ new and facelifted models by 2027 .

For engagement, 12 brand heritage vehicles shared the stage with new models, immersing visitors in "Mercedes-Benz in Every Era." The AI avatar "Xiao Ben" supported multilingual and dialect interaction, while the VLM system transformed the cabin from functional response to emotional companionship.

梅赛德斯-奔驰 @ 北京车展

搭建制作：PICO

运营管理：hofo

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