大众汽车品牌 (大众安徽、一汽-大众、上汽大众) @ 2026 北京车展

2026年04月24日-2026年05月03日

北京 首都国际会展中心

大众汽车以"全新以赴"之姿登陆2026北京车展A1馆，携一汽-大众、大众安徽、上汽大众三家合资企业构建史上最大新能源矩阵。展台以"同一大众，多元表达"为设计逻辑，覆盖纯电、插混、增程全动力形态，20余款车型同台差异化呈现。

发布会核心为CEA电子电气架构——由VCTC、CARIAD中国与小鹏汽车18个月联合打造，缩短30%开发周期。一汽-大众首发ID. AURA T6，首款搭载CARIZON激光雷达；大众安徽携与众07及800V平台与众08亮相；上汽大众推出首款全尺寸增程SUV ID. ERA 9X，CLTC综合续航1600km，并带来探岳L PHEV等四款插混新车。

互动区深度演绎"大众·人本科技"：行云智行高阶智驾与云栖智舱AI交互贯穿三家产品，Smart Surface魔术屏、零重力座椅及OTA云端升级场景化呈现，德系匠造与本土创新深度融合。

Volkswagen unveiled its most ambitious China offensive at Auto China 2026, Hall A1, uniting FAW-Volkswagen, Volkswagen Anhui, and SAIC Volkswagen in a 20+ vehicle new-energy display. The booth embodied "Different Personalities, One Volkswagen," covering pure-electric, PHEV, and EREV powertrains across three distinct joint-venture expressions.

The press conference centered on the CEA architecture—co-developed by VCTC, CARIAD China, and XPeng in just 18 months, cutting development cycles by 30%. FAW-Volkswagen debuted the ID. AURA T6 with CARIZON LiDAR; Volkswagen Anhui presented the UNYX 07 and 800V-platform UNYX 08; SAIC Volkswagen launched the ID. ERA 9X, the brand's first full-size EREV with 1,600 km combined range, alongside four new PHEV models.

Interactive zones brought "Human-Centric Tech" to life: Xingyun advanced driver assistance and Yunqi AI cockpit experiences were demonstrated across all three portfolios, with Smart Surface displays, zero-gravity seats, and OTA scenarios showcasing the fusion of German engineering and local innovation.

大众汽车品牌 (大众安徽、一汽-大众、上汽大众) 展台 @ 北京车展

Set-up：A&A

Leading Agency: Auditoire

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