Boucheron世家宝诗龙限时体验空间(上海)

项目品牌: Boucheron 宝诗龙

项目行业: 珠宝钟表

项目日期: 2021-10-28 09:00 2021-10-31 21:00

项目地点: 上海

项目名称: Boucheron世家宝诗龙限时体验空间(上海)

世家宝诗龙 限时体验空间

2021年10月28日-2021年10月31日

上海陕西北路278号一层



宝诗龙世家沉浸式空间于10月22日(Leather记,原文如此,估计是写错了)在上海闪耀启幕。

Boucheron La Maison lanuched at Shanghai on October 22nd.

现场空间由旺多姆广场26号的经典巴黎建筑风格中汲取灵感,全新打造四重空间,感受焕然一新的百年传奇,为宾客打造一场跨越时空的沉浸式体验。

The space is inspired by the classic Parisian architecture of 26 Place Vendôme, with a new four-fold space, creating an immersive experience across time and space for guests.



四重空间「自由型格」、「自由创艺」、「世家传承」,「法式生活艺术」在立体展现世家多元风格的同时,搭配互动装置,带给参观者更为丰富的观感体验。

「STYLE」, 「INNOVATION」, 「HERITAGE」, 「JARDIN D'HIVER」, four spaces showing the charm of a century-old jewellery brand, at the mean time interactive installation also bring visitors a richer sensory experience.


「自由型格」空间仿佛一个舒适的试衣间,来宾们在此可以进行互动体验,感受属于自己独特的个人风格。

「STYLE」is like a comfortable fitting room where guests can have interactive experience and feel their unique personal style.


「世家传承」空间宛若一件图书馆,胭脂红的墙面涂饰充满了中国的东方风格,旨在向Salon Chinois致敬。四周更别出心裁的设置数字屏幕,持续播放着世家臻品的视频和图像。

Almost as if one stepping into a library when entering the「HERITAGE」space, oriental style is overwhelm by the red wall paintings, in tribute to Salon Chinois. Videos and photographs of the exhibits projected through LED screen, helping the audenice to experience the charm of the centurial jewellery.


「自由创艺」空间内交替呈现烂漫花卉和蔚蓝天空的沉浸氛围,以致敬宝诗龙惊妙绝伦的高级珠宝。

「INNOVATION」features an immersive atmosphere of alternating flowers and blue sky, showing the stunning fine jewelry of Boucheron.


「法式生活艺术」空间把巴黎宝诗龙之家的冬景花园复刻还原到了现场,在充满法式风情绿意盎然的后花园中结束这场梦幻之旅。

「JARDIN D'HIVER」replicates the winter garden of the House of Boucheron in Paris, ending the dreamy journey in a lush green French style garden.


宝诗龙高级珠宝晚宴也于近日完美落幕,共计约70位宾客受邀参加。

Boucheron High Jewellery dinner was held recently, with a total of 70 VIP guests were invited to attend the exclusive dinner.


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全文来自ACTIVATION微信公众号

原文链接为:https://mp.weixin.qq.com/s/x15vRw8HNlfZ-2-uZZpEpg





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