卡西欧复古潮流街区

2026年04月25日-2026年05月09日

上海 富民路

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项目现场

2026年4月25日起，卡西欧于上海TimesRemake长乐店与富民店启动复古系列腕表发售，并于长乐店打造特邀嘉宾与DJ联袂呈现的音乐派对。作为拥有四十余年历史的腕表品牌，卡西欧此次深度介入上海"巨富长"（巨鹿路-富民路-长乐路）潮流街区，标志着其从传统零售向城市青年文化共建者的战略转型。

空间与造型层面，长乐店以DJ音乐派对重构零售场域的听觉与社交维度，打破腕表发售的静态陈列逻辑；两家门店联动打造的巨富长打卡地图，以每日不同限定单品为节点，将单点商业空间转化为可漫步、可探索的街区网络。制作层面，复古系列腕表与TimesRemake的vintage/remake美学形成互文，日更限定单品的稀缺机制制造复访动力与社交裂变。

此次活动不仅是复古表款的市场渗透，更是卡西欧对街区潮流文化的深度嵌入——通过音乐、打卡与限定福利的三维联动，品牌从"柜台售卖者"进化为"街区生活方式共建者"，为经典腕表品牌如何借力城市文化地标实现年轻化转型提供了极具参考价值的范式。

Starting April 25, 2026, Casio launched its Vintage Watch Collection at Times Remake's Changle and Fumin stores in Shanghai's "Ju-Fu-Chang" trend district, accompanied by a DJ party at the Changle location. With over four decades of heritage, this activation signals Casio's strategic shift from traditional retail to urban youth culture co-creation.

Spatially, the Changle store reimagines retail through an auditory and social dimension via DJ sessions, while both locations anchor a district-wide check-in map that converts individual stores into a walkable neighborhood network. Daily rotating limited-edition drops generate scarcity and revisit momentum. The vintage collection dialogues with Times Remake's remake aesthetics, embedding the brand within the district's cultural fabric.

Beyond product distribution, this activation represents Casio's deep insertion into street culture—evolving from counter vendor to lifestyle co-creator through the triple synergy of music, social check-ins, and exclusive perks, offering a referential paradigm for heritage watch brands seeking rejuvenation through urban cultural landmarks.

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