COACH诞生于纽约曼哈顿，融合美国悠久文化与历史，致力于打造纽约现代奢华风尚。这次COACH都市特快列车开进四大城市，以复古为主题，1:1比例复刻怀旧纽约地铁车厢，打造难忘品牌互动体验。

New York is part of COACH DNA. Taking inspiration from the original New York subway, COACH brought a successful immersive, interactive experience that just wrapped up a two-month run in four cities in China.

COACH都市列车内，宛如藏着一个“时髦展览”，最新款包装，夹克卫衣尽在其中，满足了“时尚精”的一切需求。

COACH subway pop-up store provided passengers with a magical journey to experience the original New York subway, and to discover the metropolitan men’s fashion, art, and culture, letting them find their own professional style.

上海站 Shanghai

兰州站 Lanzhou

展览期间，VIP们还有幸可以感受一次专业鸡尾酒调酒课程，用视觉和味觉体验引爆时尚sense。

During the pop-up event, the VIP guests had the opportunity to also attend an exclusive cocktail class by a professional cocktail master.

南宁站 NANNING

青岛站 QINGDAO

LUXURY MAKERS 团队 | THE TEAM   

图片及文字信息来自AUDITOIRE微信公众号

更多 AUDITOIRE案例信息请查看 AUDITOIRE微信公众号