樱桃小丸子梦幻乐园

2026年05月01日-2026年05月06日

上海 久光中心

项目现场

2026年上海「五五购物节」期间，全国首发的樱桃小丸子梦幻乐园于核心商圈限时启幕，标志着这一陪伴几代人成长的经典日本动画IP首次以200㎡沉浸式游乐空间落地中国。时值小丸子「50周年」庆典，项目以马卡龙糖果色为视觉基调，构建「乐园+快闪店+绿意迷宫」三重体验矩阵。

空间设计层面，梦幻摩天轮、旋转茶会、野口秋千与樱桃列车等标志性装置精准复刻动画经典场景，将二维童年记忆转化为可步入、可乘坐的三维实体；绿意迷宫以植栽与放大镜解谜机制增添探索趣味。L1户外生日主题快闪店则集中发售50周年纪念款徽章、马戏团盲盒及夏日限定周边，形成从情感共鸣到消费转化的闭环。

此次乐园不仅是IP商业化的空间延伸，更是「五五购物节」以全球化怀旧IP激活城市消费活力的标杆实践——通过将动画场景嵌入商业体，为经典动漫IP如何以沉浸式策展切入家庭客群与年轻消费者的情感消费提供了极具治愈感的范本。

During the 2026 Shanghai "55 Shopping Festival," the nationally debuted Chibi Maruko-chan Dream Park launched at a prime commercial district, marking the first 200㎡ immersive amusement space landing in China for this classic Japanese animation IP that has accompanied multiple generations. Coinciding with Maruko-chan's "50th Anniversary" celebration, the project employs macaron candy tones as its visual foundation, constructing a triple-experience matrix of "amusement park + pop-up store + green maze."

Spatially, iconic installations including the Dream Ferris Wheel, Rotating Tea Party, Noguchi Swing, and Cherry Train precisely recreate classic animation scenes, converting two-dimensional childhood memories into walkable, rideable three-dimensional realities. The Green Maze adds exploratory fun through botanical landscaping and magnifying-glass puzzle mechanics. The L1 outdoor birthday-themed pop-up store concentrates on 50th-anniversary badges, circus blind boxes, and summer limited peripherals, forming a closed loop from emotional resonance to consumption conversion.

Beyond IP commercialization, this park serves as a benchmark practice for the "55 Shopping Festival" activating urban consumption vitality through global nostalgic IP—offering a highly healing paradigm for how classic anime IPs can penetrate family and Gen Z emotional consumption through immersive curation embedded within commercial complexes.

-end-

图片及内容来自网络及品牌公开信息，出处见网络

文字来自 AI 编辑完成，AI信息自我辨识