周大福「东方霓裳」高级珠宝展

项目品牌: 待定

项目行业: 珠宝钟表

项目日期: 2026-06-24 11:00 2026-06-24 17:00

项目地点: 上海 世博城市最佳实践区

项目名称: 周大福「东方霓裳」高级珠宝展


周大福「东方霓裳」高级珠宝展

2026年07月01日-2026年08月08日

上海 世博城市最佳实践区

项目现场



自2026年6月24日起,百年珠宝品牌周大福于上海启幕沉浸式「东方霓裳」高级珠宝主题展,作为上年「和美东方」高珠系列的文化续作,本次展览由品牌高级珠宝创意总监刘孝鹏主导创作,深耕中华传统衣冠文脉,跳出传统龙凤符号,聚焦盘扣、云肩、织结等中式服饰细节,结合翡翠、22K黄金、彩宝等珍贵材质与东方花丝、西式缎纹精工,打造全新高级珠宝藏品,并集中展出品牌典藏黄金臻品与稀有宝石作品。在空间造型与制作设计上,展览以现代艺术展陈手法重构东方美学,采用弧形柔纱展墙与立体织物艺术装置,打造层次递进的沉浸式观展动线。场馆科学划分映翠、盘扣、行云、纽绳、锦结五大主题展区,分别诠释玉石礼制哲思与传统服饰肌理,将古典衣饰纹样转化为珠宝立体结构,并搭配创作手稿与艺术装置辅助解读设计理念。项目配套重磅线下内容,开幕盛典汇聚全球代言人杨洋及各界嘉宾,上演丝线主题舞蹈与珠宝时装联名大秀,并开设专业文化论坛,推动传统工艺与高端珠宝创作的学术交流。整体展览以简约现代审美融合中式非遗工艺与国际珠宝视野,集藏品观赏、艺术打卡、行业交流于一体,依托线上全媒体传播,向高端客群传递品牌根植华夏文脉、重塑当代东方奢华珠宝的核心价值。

Launched in Shanghai on June 24, 2026, Chow Tai Fook’s immersive “Oriental Raiment” high jewelry exhibition serves as the cultural continuation of the previous “Harmonious East” collection. Led by the brand’s creative director, the exhibition draws inspiration from traditional Chinese clothing culture, refining classic elements such as frog buttons, cloud shoulders and woven knots. It integrates jadeite, 22K gold, diamonds and rare gemstones with oriental filigree and western satin craftsmanship to present new high-jewelry collections and classic treasures. In terms of spatial design, layered curved soft gauze walls and fabric art installations create a progressive immersive visiting route. Divided into five themed zones, the exhibition transforms traditional clothing textures and ritual aesthetics into three-dimensional jewelry structures, with design manuscripts and art displays interpreting creative logic. The grand opening features themed dances and a cross-border jewelry and fashion show cooperating with Chinese designers, together with professional cultural forums focusing on traditional craftsmanship and high-end jewelry creation. Abandoning conventional dragon and phoenix symbols, the project explores delicate oriental aesthetics embodied in traditional costumes. It perfectly combines intangible cultural heritage techniques with international jewelry aesthetics, integrates art appreciation, cultural communication and high-end display, and conveys the brand’s core philosophy of reshaping contemporary oriental luxury jewelry rooted in Chinese traditional culture.


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