Club Med 地中海俱乐部快闪

2026年06月19日-2026年07月18日

上海 前滩太古里

项目现场

2026年6月19日至7月18日，复星旅文旗下Club Med地中海俱乐部于上海前滩太古里80米悦目桥连廊打造「奔赴山海，时空漫旅」环球度假主题限时长廊快闪，以Sportcation运动度假为核心概念，将全球标志性度假村场景浓缩至城市高空连廊，面向都市白领、亲子家庭与度假爱好者构建"不出沪环游世界"的沉浸式体验空间。

从空间与造型来看，整条悦目桥长廊被改造为连贯时空漫游动线，整体采用海盐蓝、暖沙米、红土赭石、雪山冷白四大分场景主色调，以法式简约度假风贯穿全部装置，无封闭隔断，完整保留连廊通透视野与商场通行动线。日间自然光通透治愈，夜间氛围灯带勾勒整条度假长廊，成为前滩标志性高空打卡景观。空间沿游览动线划分五大叙事板块：入口时空漫旅车站设置复古度假车票领取台，游客扫码参与线上抽奖；中段依次排布印度洋海滨秘境、马拉喀什红土网球场、阿尔卑斯雪山三大核心沉浸式场景，分别复刻海岛落日海岸、北非轻运动互动与冬日雪场体验，打卡后各领取对应主题限定明信片；长廊末端设置福利扭蛋站与度假咨询服务区，专业顾问提供一对一出行规划。

从制作与运营层面，整体搭建采用轻量化装配式模块化工艺，沙滩造景、山体装置、网球场围挡、法式软装摆件均可快速拆装转运，适配商场高空连廊限时落地需求。展陈以低矮休闲桌椅、度假道具、景观绿植造景为主，弱化营销推销感，全程营造松弛治愈的城市微度假氛围。活动设置低门槛打卡互动体系，游客集齐三款明信片并发布社交平台即可参与扭蛋抽奖，奖品包含品牌限定运动周边；现场同步开放度假村预约咨询与暑期限定套餐售卖，叠加端午、周末分时段主题福利，持续吸引市民自发产出氛围感UGC。

Club Med作为全球度假品牌先驱，自1950年创立以来始终以"一价全包、运动松弛"的法式度假哲学引领行业。此次前滩快闪以"城市迷你环球之旅"为记忆点，将海岛、网球、滑雪多元度假场景浓缩于市中心连廊，精准撬动暑期出游需求，打造2026上海夏日极具辨识度的城市度假主题地标，同步助力品牌境内外度假村暑期客流与订单转化提升。

Club Med "Chase Mountains and Seas, A Journey Through Time and Space" — An Urban Global Vacation on the High-Rise Skybridge

From June 19 to July 18, 2026, Fosun Tourism Group's Club Med Mediterranean Club launched the "Chase Mountains and Seas, A Journey Through Time and Space" global vacation-themed limited-time skybridge pop-up at Shanghai's Qiantan Taikoo Li's 80-meter Yue Mu Bridge. Centered on the Sportcation concept, the project condensed iconic global resort scenes into an urban high-rise skybridge, constructing an immersive "travel the world without leaving Shanghai" experience for urban professionals, families, and vacation enthusiasts.

In terms of spatial design and form, the entire Yue Mu Bridge was transformed into a coherent time-travel journey, employing sea salt blue, warm sand beige, red clay ochre, and snow mountain cold white as scene-specific dominant tones, with French minimalist vacation aesthetics threading through all installations. Without enclosed partitions, the skybridge retained its transparent views and mall circulation flow—naturally luminous and healing by day, outlined by ambient light strips at night, becoming Qiantan's signature high-rise打卡 landmark. The space was divided into five narrative zones: the entrance Time-Travel Station with vintage ticket counters and QR-code lucky draws; the mid-section's three core immersive scenes—Indian Ocean Beach Secret recreating tropical resort vibes with仿真 palms and surfboards, Marrakech Red Clay Tennis Court offering light sports interaction, and Alps Snow Mountain with layered white terrain and ski props; and the terminal福利 gacha station and vacation consultation area with professional advisors.

In production and operations, lightweight prefabricated modular construction allowed rapid disassembly and relocation of beach dioramas, mountain installations, and French soft furnishings. Display design favored low-profile leisure furniture and vacation props over heavy commercial booths, maintaining Club Med's "escape the city, unwind freely" brand tone. A low-threshold打卡 system let visitors collect three postcards and participate in gacha prizes including branded运动周边, while on-site resort bookings and summer package sales drove conversion.

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