DAZZLE FASHION 品牌大秀

项目品牌: 地素时尚 DAZZLE

项目行业: 服装及鞋履

项目日期: 2016-08-16 19:00 2016-08-16 21:00

项目地点: 上海

项目名称: DAZZLE FASHION 品牌大秀


DAZZLE FASHION品牌大秀

2016年08月16日

上海 西岸艺术中心

项目预热-微博


项目现场


正值DAZZLE FASHION十周年之际,Auditoire首度牵手为其精心打造了一场品牌独特的大秀。DAZZLE FASHION携旗下DAZZLE、DIAMOND DAZZLE、d’zzit以及全新推出的 NA BY DAZZLE闪耀上海西岸艺术中心。

Auditoire collaborates for the first time with DAZZLE FASHION, a distinguished Chinese fashion brand. During DAZZLE FASHION’s 10 Year Anniversary, we created a unique and unparalleled fashion show. DAZZLE FASHION and its sub-brands DAZZLE, DIAMOND DAZZLE, d’zzit and the newly launched NA BY DAZZLE, irradiated through the Shanghai West Bund Art Center, quickly becoming the hot talk of town!




Inviting more than 600 guests, VIP, media partners, and Chinese celebrities such as Na Ying, one of the greatest female voices of our time, and Liu Wen, international super model, the show welcomed everyone with a red carpet walk that lead to a fun locker room reception. Casual yet chic and sporty, the space was designed with real training equipment and handsome foreign snack vendors, a must have in any sport watching occasion.

本次时装秀邀请到了600多位嘉宾、VIP、媒体朋友与国内名人,包括著名女歌手那英与国际超模刘雯。每位来宾在红毯亮相后被引领至特别设计为如同候赛休息室的鸡尾酒会。与所有体育赛事的观看现场一般,会场内放置了热身训练器材,还有帅气的外国流动小食侍应生提供服务,营造出轻松休闲又时尚而活力的氛围。







As the world rejoices with the arrival of the 2016 Olympic games, we joined the celebration by turning the fashion show into a sport themed playground! The runway was designed to resemble a running track, with a luscious lawn that lay in between. The creative concept combined the “in” trends of Rio 2016 Olympics while conveying the spirit of DAZZLE FASHION to its fullest: independence, creativity and attitude.

适逢2016奥运会期间,本次大秀匠心独具地将秀场布置成了运动场的模样,T台以跑道的形式呈现,中心更是设置了草坪,既结合了同期举办的里约奥运会风潮,又将DAZZLE FASHION 独立、创新充满个性的精神加以演绎。





To the surprise of everyone, an orchestra was unveiled half way through the fashion show with no other than Na Ying! The mesmerizing live performance was followed by the reveal of an all-new brand named NA BY DAZZLE, a cooperation between the renowned songstress and DAZZLE FASHION.

时装秀行至半段,那英携乐队带来精彩演出,她与DAZZLE FASHION合作设计的NA BY DAZZLE全新特别系列也在此惊艳亮相,将现场气氛推向高潮!




With the end of the show, came the irreplaceable after party. As guests exchanged words and laughter, the fashion show symbolized a new benchmark for DAZZLE FASHION and our team. The event delivered a one of a kind fashion show, incorporating musical performances with high fashion and global trends, increasing the brand’s exposure while highlighting its particularity and creativity. On the other hand, this project marked a new beginning for us in the fashion business. The opportunity to work with DAZZLE FASHION opened to us a new door of possibilities that involve further collaborations with local fashion brands.

大秀结束后的派对上,来宾们举杯畅聊,气氛火热。本次活动如同DAZZLE FASHION品牌的又一里程碑,将音乐表演与高端时尚和全球最新潮流完美融合,为来宾带来了一场独一无二的视觉盛宴,在提高了品牌知名度的同时,也凸显了DAZZLE FASHION的细致考究与独一无二。与DAZZLE FASHION的成功携手预示着我们在时尚领域的崭新开始,活动的圆满成功也为未来Auditoire与更多时尚品牌合作开启了大门,我们将会越来越多地出现在T台璀璨光影之下。


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图片及视频来自网络及品牌公开信息,出处见网络

原文链接为:https://mp.weixin.qq.com/s/Ym_2j6Wo8GjzDlqDvKtXvA


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