迪桑特「DELTA竞速体验场」快闪空间

2026年08月07日-2026年08月15日

上海 恒隆广场

项目传播

项目现场

迪桑特「DELTA 竞速体验场」上海恒隆广场限时快闪，是高端专业运动品牌聚焦竞速跑步赛道打造的新品线下发布项目，立足专业运动装备的技术叙事，打破运动科技与大众消费之间的认知壁垒，也是专业运动品牌进驻高端商业综合体进行场景化营销的典型实践。

项目落位上海恒隆广场 1F 中庭开放式场地，空间造型大量提取跑道流线语言，以蓝、白、银作为主视觉，借助流动光带烘托未来竞速氛围，整体装置具备极强的中庭视觉张力。空间制作划分跑鞋产品陈列区、科技解构展示区与实物试穿体验区，完整呈现 DELTA 家族三款竞速跑鞋，覆盖多元竞速运动场景，同时展出中国铁人三项国家队配色鞋款，将碳板、DX‑FORCE 中底等核心结构做拆解可视化展陈，把抽象研发技术转化为直观可看的实体内容。活动期内，品牌挚友、铁三大使与行业高管出席开幕分享，访客可试穿装备、打卡互动领取限定礼品。

线下实体体验承接新品亮相与专业理念输出，现场打卡内容向外流转至社交平台，线下体验反哺线上传播，实现专业圈层渗透与大众潮流破圈的双向营销效果。

DESCENTE’s pop‑up “DELTA Racing Experience” at Plaza 66 Shanghai is a new‑product offline launch focusing on competitive running. It bridges technical athletic innovation and mass consumers, serving as a typical scenario‑based marketing case for premium sports brands within high‑end shopping malls.

Situated on the open atrium of Level 1, the installation adopts streamlined track‑inspired forms with blue, white and silver as dominant hues, and flowing light strips build futuristic racing atmosphere with striking visual impact. The space contains product display zone, tech‑deconstruction exhibition and trial‑on area, showcasing three DELTA racing shoes for running, marathon and triathlon, including China National Triathlon Team exclusive editions. Key components such as carbon plates and DX‑FORCE midsoles are physically disassembled for visitors to understand R&D logic intuitively. Brand friends, triathlon ambassadors and executives attend the opening sharing session.

Visitors can try on footwear and receive limited gifts via check‑in activities. On‑site immersive experience supports new‑product debuts and professional‑concept delivery, meanwhile generates social‑media content, realizing two‑way marketing penetration among professional athletes and urban sports enthusiasts.

-end-

图片及内容来自网络及品牌公开信息，出处见网络

文字来自 AI 编辑完成，AI信息自我辨识