DUPU CONTRACTED FW26 秋冬系列发布会

2026年06月03日

杭州 安和隐世酒店

项目现场

DUPU CONTRACTED FW26秋冬系列发布会于杭州湘湖岛屿上的安和隐世酒店举行，以「山野隐奢・复古工装」为主题，依托酒店山水院落与高奢度假空间，打造集新品走秀、静态订货、面料工艺品鉴与经销商闭门洽谈于一体的复合型商业发布。

从空间叙事与造型语言审视，项目充分复用安和隐世原生建筑肌理，室内秀场依托场馆原生弧形拱顶穹顶结构，摒弃传统产业园秀场的平直T台，转而采用分段式自然延伸步道；步道末端连通落地玻璃，将湘湖水面与远山直接框定为天然秀场背景，使东方禅意与法式自然的隐世美学渗透于每一帧走秀画面。制作层面，品牌以New Vintage水洗工装与极简Cleanfit秋冬成衣为产品主线，通过实景穿搭将货品深度绑定自然山居生活场景，打破男装订货会粗放陈列的传统模式。此次发布会邀约全国线下集合店买手、区域代理商及穿搭博主到场，依托沉浸式环境完成秋冬货品的直观订货与渠道签约。

作为品牌跳出常规产业园秀场、锚定高端生活化男装赛道的标志性事件，这不仅夯实了线下渠道布局，更标志着本土男装品牌从传统批发展示向生活方式化、场景化商业发布的战略转型，以「山野隐奢」的场域逻辑重构了男装订货会的体验边界。

The DUPU CONTRACTED FW26 collection launch was held at the Anhe Yinshi Hotel on Xianghu Island in Hangzhou, themed "Mountain Wilderness Hidden Luxury · Retro Workwear." Leveraging the hotel's mountain-water courtyards and luxury resort spaces, the activation integrated runway presentations, static ordering, fabric craftsmanship appreciation, and closed-door dealer negotiations into a single composite commercial release.

Examining spatial narrative and formal language, the project fully utilized the venue's original architectural texture—the indoor show employed the building's native arched dome structure, abandoning the conventional straight runway in favor of a segmented, naturally extending walkway. The walkway's terminus connected to floor-to-ceiling glass, framing Xianghu's waters and distant mountains as the natural show backdrop, infusing every frame of the presentation with Eastern Zen and French-natural hidden luxury aesthetics. Production-wise, the brand anchored its offering in New Vintage washed workwear and minimalist Cleanfit autumn/winter ready-to-wear, deeply binding the collection to natural mountain living scenarios through real-scene styling, thereby shattering the traditional crude display model of menswear ordering events. The launch invited national multi-brand store buyers, regional agents, and fashion influencers to complete intuitive ordering and channel contracting within this immersive environment.

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