大众点评必吃榜十周年盛典

2026年06月24日-2026年07月25日

上海 西岸国际会展中心

项目现场

本次活动是大众点评2026年必吃榜、必玩榜双榜单年度重磅发布盛典，同时也是品牌美食榜单IP的十周年里程碑活动，于上海盛大举办，汇聚餐饮商户、行业媒体、文旅代表与美食达人，集中公示十年发展成果与年度上榜阵容，并依托平台海量用户真实口碑发布餐饮消费趋势报告，助力城市美食文旅产业升级与市井餐饮业态发展。

活动整体视觉体系以暖橙、鎏金与深红为主基调，契合十周年庆典的仪式感与烟火美食氛围，主舞台定制流线型十周年光影艺术装置，强化周年专属视觉记忆。场地采用模块化装配式工艺搭建，分区清晰、动线流畅，整合专业发布、行业交流、美食品鉴、打卡传播多重功能，整体高效适配大型行业盛典的落地标准。现场划分为主发布舞台、行业沙龙、美食静态体验三大核心板块，主舞台负责榜单数据解读、全新评选标准发布与优质商户授牌；沙龙围绕市井餐饮、县域美食文旅、餐饮数字化展开专业研讨；体验区汇聚全国多城上榜特色小吃，打造沉浸式味觉体验场景。本届榜单覆盖全球264座城市、4279家优质餐厅，新增百余座发榜城市，始终坚守无付费上榜原则，依托1.3亿用户真实评价甄选地道风味老店与市井小店。

活动搭配打卡集章、限定伴手礼兑换等互动玩法，联动线上全域话题与多城地标传播，完整打通行业权威发布、线下沉浸式体验、全域流量宣发的营销闭环，进一步夯实国民美食榜单的公信力与影响力，有效赋能城市文旅引流与县域餐饮经济发展。

Hosted in Shanghai, the 10th-anniversary ceremony of Dianping Must-Eat List launched the updated 2026 Must-Eat List and Must-Visit List, gathering catering merchants, industry media, cultural and tourism representatives as well as food influencers.

As a milestone event for the authoritative food list IP, the ceremony reviewed ten-year development achievements, released annual shortlists and published catering consumption trend reports based on real user evaluations, boosting the upgrading of urban food tourism consumption. Adopting a premium color palette of warm orange, gilt and deep red, the event features customized streamlined light and shadow installations on the main stage to highlight the commemorative anniversary atmosphere. The entire venue is constructed with modular and assembled structures, achieving clear functional zoning and smooth visiting circulation while integrating official release, industry communication and food tasting experiences. The site consists of three major sections: the main release stage for data interpretation, new selection standard announcement and merchant awarding; the industry salon focusing on grassroots catering, county food tourism and digital transformation; and the immersive food experience zone displaying featured snacks from listed restaurants nationwide. Covering 4279 restaurants across 264 global cities with 120 newly added cities, the list adheres to a non-paid selection mechanism generated from 130 million authentic user reviews, focusing on authentic local flavors and stable catering quality.

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