【DIOR】迪奥节日季数字体验

项目品牌: DIOR 迪奥

项目行业: 数字传播

项目日期: 2020-12-23 17:00 2020-12-23 19:00

项目地点: 线上

项目名称: 【DIOR】迪奥节日季数字体验

迪奥于2020年末发布二零二一早春成衣系列,从精致的编织工艺到炫美华丽的灯光建筑,迪奥女装创意总监玛丽亚·嘉茜娅·蔻丽致敬普利亚当地独特风貌和不凡工艺,自然生机绽放于作品之上。

Dior released its cruise 2020-2021 collection towards the end of 2020. From exquisite weaving craftsmanship to the beautifully illuminated architecture, Dior Women’s Creative Director Maria Grazia Chiuri pays tribute to the unique local style and extraordinary craftsmanship of Puglia.



Mazarine AP团队以该系列设计元素为灵感,融合圣诞节和新年的节日氛围,为迪奥全国线下女装店打造了一款互动小游戏,为客人提供有趣的数字体验。

Inspired by the design elements of this colection, Mazarine AP team combined the festive atmosphere of Christmas and New Year to create an interactive mini-game for Dior offline stores to provide guests with an interesting digital experience.



这款互动游戏以寻找隐藏的精灵,点亮梦幻圣诞为主题,邀请客人在Mazarine AP打造的两个场景中寻找卡通精灵,点亮迪奥节日之光,在游戏的最后解锁迪奥专属视频贺卡。客人可以将视频分享给他们的亲人和朋友,借此传递节日美好祝愿。

This interactive game is based on the theme of finding hidden elves and lighting up a dreamy Christmas. Guests are invited to find cartoon elves in two scenes created by Mazarine AP, in order to light up Dior’s holiday decorations, and to unlock Dior video greeting card at the end of the game. Guests can share the video of holiday wishes with their relatives and friends.



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全文来自MazarineAP微信公众号,原文链接为:

https://mp.weixin.qq.com/s/OXdI9fa6YK9RUPXElpAgcA

https://mp.weixin.qq.com/s/1rkwcOsRcN3eDz5tE6wV5g


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