diptyque「沐愈之艺」限时感官空间

2026年09月04日-2026年09月13日

上海 沙美大楼

项目传播

项目现场

为传承品牌六十余年法式香氛艺术底蕴，法国香氛品牌Diptyque于2026年9月3日至13日，在上海外滩沙美大楼落地「沐愈之艺」限时感官艺术空间，是品牌深耕中国市场、深化感官艺术基因、拓展身体护理品类的标志性线下企划。项目选址外滩百年历史建筑，巧妙融合老上海石库门复古肌理与巴黎诗意美学，依托沙美大楼老洋房原生窗格与建筑结构，搭配光影艺术与分层香氛装置，打造沉浸式治愈感官场景，摒弃商业化堆砌陈列，以极简诗意造型凸显品牌高级美学质感。

现场以「一日时序」为核心体验动线，划分晨间唤醒至夜间放松的完整体验环节，引导访客沉浸式感知全新身体护理系列的香气与质地，其中夜间仪式沉浸式氛围成为核心亮点。立足当代年轻消费者重视情绪疗愈与感官体验的消费趋势，本次空间跳出单一香氛产品展示，以建筑与香氛的跨时空对话，传递品牌从香氛延伸至身体护理的全方位生活艺术理念。

依托沙美大楼网红艺术地标属性，活动吸引美学、香氛类达人探店传播，通过高品质场景产出大量社交UGC内容，完成品牌美学理念输出、新品体验种草与用户心智沉淀，构建高端香氛品牌文化传播与品类拓展的完整营销链路。

To celebrate its 60-year artistic fragrance heritage, French luxury scent art maison Diptyque presents the limited-time sensory space “Art of Soothing” at Shanghai’s historic Peace Mansion from September 3 to 13, 2026. As a key local initiative targeting the Chinese market, the campaign strengthens the brand’s sensory DNA and expands its body care product layout. Nestled in a century-old Bund heritage building, the venue blends classic Shanghai Shikumen retro charm with Parisian poetic aesthetics. Fully utilizing the mansion’s vintage window grids and original architectural texture, the space combines layered light effects and scent installations to build an immersive healing atmosphere with minimalist and elegant styling.

Designed based on a one-day ritual timeline, the experience journey covers morning refreshment to night relaxation, allowing visitors to fully perceive the texture and fragrance of the new body care collection, with the night ritual experience standing out as a highlight. Responding to young Chinese consumers’ pursuit of emotional healing and sensory enjoyment, the project transcends simple product display.

-end-

图片及内容来自网络及品牌公开信息，出处见网络

文字来自 AI 编辑完成，AI信息自我辨识