EP 雅莹「东方之蓝，纹起八方」蓝标当代民族系列限时快闪

2026年09月11日-2026年09月27日

上海 万象城

项目传播

项目现场

EP雅莹于上海万象城中庭打造「东方之蓝，纹起八方」蓝标当代民族系列限时快闪，是品牌立足东方非遗美学、持续迭代新中式当代民族风设计的重要落地项目，承载着国货高端女装活化传统民族工艺、重塑现代国风时装审美的品牌意义。本次项目在空间造型与制作上极具东方艺术特质，整体以深邃静谧的蓝色作为主视觉基调，萃取苗族天地八角星纹为核心设计语言，将非遗民族纹样、立体丝线艺术装置融入整体场景搭建，突破传统服饰陈列形式，打造兼具非遗艺术氛围与高级时装质感的沉浸式体验空间。

展区合理划分纹样艺术装置区、蓝标成衣陈列区与面料工艺体验区，集中展示品牌蓝标全系新品，直观演绎苗绣、手工褶艺等传统非遗工艺与现代时装剪裁的创新融合。

活动期开设线下美学沙龙，邀请品牌文化大使刘畅现场参与交流，搭配专属纹样打卡点位、珍稀面料触摸体验与文化溯源讲解，辅以主题周边福利，丰富公众沉浸式体验。在传播层面，项目以高端艺术展陈替代传统售卖模式，深度诠释“中国人自己的老花”核心设计理念，打破国风女装固化标签，精准吸引高审美都市客群主动打卡种草。依托商圈流量与名人沙龙话题热度，形成圈层社交传播效应，顺利实现高端系列线下曝光、用户试穿体验与品牌私域高端客群沉淀的完整营销闭环。

EP YAYING presents the limited-time pop-up exhibition of its Blue Label contemporary ethnic collection Oriental Blue, Patterns from All Directions at the atrium of Shanghai MixC. As a pivotal offline project rooted in oriental intangible cultural heritage aesthetics, it iterates the brand’s modern new Chinese-style design system, undertaking the mission of revitalizing traditional ethnic craftsmanship and reshaping the aesthetic standard of modern Chinese-style high-end domestic women’s apparel. Featuring distinctive oriental artistic characteristics in spatial design and on-site production, the venue adopts deep and serene blue as the dominant visual tone, takes the traditional Miao eight-pointed star pattern of heaven and earth as the core design element, and integrates intangible cultural heritage ethnic patterns and three-dimensional silk thread art installations into the overall scene construction. Breaking the conventional display mode of clothing exhibitions, it builds an immersive experience space that blends intangible heritage artistic ambiance and high-end fashion texture.

The exhibition is rationally divided into three functional zones: pattern art installation area, Blue Label garment display area and fabric craft experience area, fully showcasing the brand’s new Blue Label collections and demonstrating the innovative integration of traditional Miao embroidery, handmade pleating and modern garment tailoring. During the event, offline aesthetic salons are held with brand cultural ambassador Liu Chang invited for on-site exchanges. Equipped with exclusive pattern check-in points, rare fabric tactile experiences and cultural origin explanations, together with themed peripheral benefits, the project enriches visitors’ immersive experience. Adopting high-end artistic exhibition instead of traditional retail-oriented display, it fully interprets the brand’s philosophy of “China’s exclusive classic patterns”, breaking the stereotyped impression of Chinese-style women’s clothing. Attracting aesthetic-oriented urban audiences for active check-in and social sharing, it leverages mall passenger flow and celebrity salon popularity to generate community communication effects, forming a complete marketing loop covering offline exposure of high-end series, on-site fitting experience and brand private-domain high-end customer accumulation.

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