Ermenegildo Zegna 全新 XXX 系列及中国限定款庆祝派对

项目品牌: 待定

项目行业: 服装及鞋履

项目日期: 2018-09-21 00:00 2018-09-21 23:00

项目地点: 上海 当代艺术博物馆

项目名称: Ermenegildo Zegna 全新 XXX 系列及中国限定款庆祝派对


Ermenegildo Zegna 全新 XXX 系列及中国限定款庆祝派对

2018年09月21日

上海

意大利奢侈男装品牌 Ermenegildo Zegna 于 9 月 21 日晚在上海当代艺术博物馆举办了一场盛大的派对来庆祝全新 XXX 系列及中国限定款的发布,与众多参与者一同探索 XXX 个性 DNA。

Leading luxury menswear brand Ermenegildo Zegna hosted a grand bash in Shanghai on the evening of September 21 2018 to launch their new XXX collection with a series of limited edition pieces exclusive to China only.



根据品牌的特点及个性,APAX极具创意的设计了五个互动区域,让人在放肆享受当下的热血与躁动的同时,获得个性化的贴心推荐。每个互动区都会读取宾客的手环芯片并做记录,体验过程结束后可以看到个人特点分析及搭配的时髦单品。

Based on the brand's unique DNA, APAX was commissioned to creatively design five interactive spaces, allowing guests to enjoy a personalized analysis while exploring the spirit of Zegna XXX in this fun tour.

With the pre-installed Beacons, each interactive area could “tap” into guests' bracelet chips and record their algorithms or specific behavior. After their tour experience, guests would receive their personalities analysis with matching trendy item recommendations.

体验之旅 EXPERIENCE TOUR

I BOLD


一旦进入XXX空间,微芯片将会开始记录你的热情和你的参与。来吧,如果你敢于释放的话。

Once a person enters the space, the microchip automatically starts recording the guest's enthusiasm and involvement.

II CREATIVE CORNER—GRAFFITI


在创意涂鸦区,客人可以在涂鸦墙上随心创作。

Guests are encouraged to draw whatever they want on a large Graffiti Wall.

III ICONIC CORNER—DANCE

在巨幕投影装置前与XXX共舞。

Each guest's movement will be projected immediately on a wall displayed with the XXX icon.

IV EXPRESSIVE CORNER—MUSIC


用音乐来传递情感,在Ipad上弹奏音乐,体现节奏感。

Using an IPad to play music, guest can express their emotion through the rhythm or sound.

V PROGRESSIVE CORNER—VIDEO SHOOTING


在大型拍照装置中,用不同的姿势来解锁最时髦的自己.

This booth unlocks the “most fashionable part of you” as the guest poses in front of the photo booth.


全球形象代言人陈伟霆身着艺术总监 Alessandro Sartori 为其特别打造的造型亮相,他不拘于潮流的表现力在 Ermenegildo Zegna XXX 系列形象大片中一触即发。

The Global Brand Ambassador of Zegna, William Chan, made an appearance wearing an exclusive outfit, specifically recommended by Artistic Director Alessandro Sartori.



DJ 登场后将派对氛围推向高潮,现场来宾沉浸在 XXX 带来的先锋时代感中尽情表现自我。

The after party pushed the celebratory ambience towards a euphoric climax, while immersing guests into XXX’s world.

APAX很荣幸携手Ermenegildo Zegna带来此次发布派对,让大家深入体验XXX世界的无穷魅力,发掘自己的时尚基因,于互动中感受 XXX 系列所传递的创作态度和设计语言。

APAX is delighted to have been given acreative hand towards the success of Ermenegildo Zegna’s grand launch. We aspire to continuously create the next wave!

-end-

图片及视频来自网络及品牌公开信息,出处见网络

原文链接为:https://mp.weixin.qq.com/s/0vjhQEU5h68m7n4v87-LhQ

部分信息来自 APAX 微信公众号内容

x 0