雅诗兰黛凝时成光限时空间

2026年04月13日-2026年04月15日

上海 安福路322号

项目现场

2026年4月，雅诗兰黛于上海呈现「凝时成光限时空间」，为高端白金（Re-Nutriv）系列打造沉浸式体验展。作为创立于1958年的品牌旗舰护肤线，Re-Nutriv系列以"SIRT核芯抗老科技"与珍稀成分（如黑钻松露）闻名，此次活动正是对这一"逆龄传奇"的当代空间诠释。

空间设计以"时光凝固、肌肤成光"为核心叙事，通过光影艺术构建沉浸式场域。延续雅诗兰黛标志性的白金奢境美学，空间运用柔白光瀑与镜面折射，营造时光秘境氛围。

核心装置将抽象护肤科技转化为可感知体验——动态光影模拟"色提因™"科技的能量流动，三相油萃精华的奥秘通过金色光晕与流动线条具象呈现 。参与者于「凝时回廊」中探索品牌近80年的抗老科研历程，在「成光实验室」见证肌肤焕亮的瞬间转化。

从制作层面看，项目突破传统产品展示逻辑，以多媒体艺术与沉浸式戏剧手法，将功能性护肤升华为情感仪式。通过明星共鸣与数字化互动，雅诗兰黛不仅强化了白金系列在高端抗衰市场的专业形象，更为美妆行业提供了"科技奢华+艺术体验"的整合营销范式。这一案例体现了传统美妆巨头如何通过空间叙事，将实验室里的分子科技转化为消费者可触摸、可分享的璀璨时刻。

In April 2026, Estée Lauder unveiled the "Time Condensed into Light" pop-up in Shanghai, creating an immersive experience for its premium Re-Nutriv collection. Established in 1958 as the house's flagship skincare line, Re-Nutriv is renowned for SIRT core anti-aging technology and rare ingredients like Black Diamond Truffle. This activation translates this "age-reverse legend" into contemporary spatial storytelling.

The design centers on the narrative of "time suspended, skin illuminated," constructing immersive realms through light and shadow artistry. Continuing Estée Lauder's signature white-gold luxury aesthetic, the space employs soft white light cascades and mirror refractions to craft a time-secret sanctuary.

Core installations transform abstract skincare technology into tangible experiences—dynamic light projections simulate the energy flow of proprietary "SIRTIVITY-LP" technology, while the mysteries of tri-phase oil essences materialize through golden auras and flowing lines . Visitors explore the brand's nearly 80-year anti-aging research journey through the "Time Corridor," witnessing skin transformation moments in the "Illumination Lab."

From an execution perspective, the project transcends conventional product display by elevating functional skincare into emotional ritual through multimedia art and immersive theater. Through celebrity resonance and digital interactivity, Estée Lauder not only reinforced Re-Nutriv's professional authority in the premium anti-aging market but also established an integrated marketing paradigm of "scientific luxury + artistic experience." This case exemplifies how heritage beauty houses transform laboratory molecular technology into touchable, shareable moments of brilliance through spatial narrative.

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