FENDI #FFreloaded# 上海时尚音乐派对

项目品牌: FENDI

项目行业: 服装及鞋履

项目日期: 2018-05-25 10:00 2018-05-25 22:00

项目地点: 上海 Arkham

项目名称: FENDI #FFreloaded# 上海时尚音乐派对


FENDI #FFreloaded# 上海时尚音乐派对

2018年05月25日

上海 Arkham

项目传播 - 微博






项目现场


FENDI #FFreloaded# 时尚音乐派强势来袭,庆祝 #FFreloaded# 胶囊系列的隆重推出。| Set to reinstate the FENDI signature into the stream of conscious of Chinese Millennials, the Italian luxury-fashion house threw an exclusive underground party for the China launch of the #FFreloaded# capsule collection.

(此活动由 AUDITOIRE 旗下的 LUXURY MAKERS 团队设计、制作并管理 / designed, produced and managed by LUXURY MAKERS (by AUDITOIRE ))


今年,FENDI 在伦敦以崭新FF方形标志强势回归,隆重推出 #FFreloaded# 胶囊系列。继伦敦全球派对之后, FENDI 以 #FFreloaded# 为主题的派对于5月25日在上海亮相,为中国新千禧一代们带来一场史无前例的地下时尚音乐派对。

After the official launch in London last April, FENDI’s exclusive capsule collection inspired by the iconic FF logo also landed in Shanghai in the form of an explosive underground party to share with the Chinese Millennials a new authentic and innovative lifestyle.


本次派在上海法租界一间全亚洲闻名的地下音乐俱乐部 Arkham 举行,派对场地以FF和FENDI ROMA 经典 LOGO 为灵感,利用霓虹、涂鸦、荧光emojis和包括罗马拱门在内的许多建筑元素进行一系列的创作,呈现出 FENDI 的过去、当代、以及未来,彰显出品牌敢于创新、敢于冒险的前卫精神。

Arkham, a famed Shanghai underground club, was decorated with neon lights, graffiti, fluorescent surly-emojis, and FF logo visuals, to reflect the collection’s fashion trend, and to express a message of energy and freedom among young crowds.

参加活动的音乐艺术家包括DJ Wordy, Vroskiii,Miss Vava,Higher Brothers,来自日本的DJ Alisa和K-Pop舞者Lia Kim,这些都完美地体现了 #FFreloaded# 胶囊系列的街头风格和现代感。

The party featured live performances by famous Asian dancers, DJs, and Rap singers and comprised lots of ‘freaky’ interactivities and photo opportunities.




人气音乐唱作人王嘉尔和说唱歌手 Miss Vava 带来了现场演唱,将本次活动推向了高潮。

Two famous Asian celebrities, Jackson Wang and Miss Vava, also performed during the evening and drove the crowd crazy.


宾客们可以在舞蹈游戏中挑战 “Future-man”,得分最高的玩家将有机会赢得“未来圆环”T恤。

Future-man game: bringing back the coolest game of all time, the Pac-man game!


当晚,出席活动的人数超过 1800 名,包括 FENDI 创意总监Silvia Venturini Fendi、FENDI高层管理人员以及来自全球的充满年轻活力的明星、艺术家、名流及KOLs。

1800+ ‘fearless’ people including youngsters, influential celebrities, FENDI’s brand Creative Director Silvia Venturini Fendi, and other FENDI's Top Management, partied the night away in style.


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图片及视频来自 Auditoire 微信公众号及品牌公开信息,出处见网络

原文链接:https://mp.weixin.qq.com/s/FSN-2m7Qylej6wt_VLXqCg

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