FILA FUSION｜潦草小狗联名系列快闪活动

2026年05月29日-2026年05月31日

上海 愚园路1381号

项目预告

项目传播

项目现场

FILA FUSION携手艺术家IP潦草小狗于5月29日登陆上海长宁愚园路，限时三天打造松弛治愈的夏日快闪空间。

从空间叙事与造型语言审视，项目以3米高巨型软萌白狗雕塑为视觉锚点，佩戴FILA口水巾的潦草小狗形象瞬间占据愚园路街头C位；粉蓝撞色独栋童话小屋以爪印拱门与云朵门头构建韩系治愈美学，内部陈列联名服饰、鞋履与背包，完成从打卡到产品认知的闭环。巨型粉色狗盆装满海洋球的「狗盆钓钓乐」以游戏化互动延长停留时长，草坪与呼啦圈障碍组成的「人类狗窝」则精准回应宠物友好与松弛躺平的双重情绪刚需。

作为FILA旗下潮流支线，FILA FUSION持续以艺术家跨界深耕Z世代，此次借潦草小狗的治愈基因与愚园路的潮流磁场共振，不仅是对「松弛感」消费趋势的精准卡位，更标志着运动潮流品牌从单品售卖向沉浸式IP体验与宠物社交场景的战略进阶，以柔软姿态重构街头零售与情感疗愈的边界。

FILA FUSION joined forces with the artist IP "moonge" by yeye on May 29, landing on Shanghai's Yuyuan Road in Changning for a three-day limited relaxation and healing summer pop-up.

Examining spatial narrative and material language, the activation anchored itself through a 3-meter giant soft white dog sculpture wearing a FILA bandana, instantly commanding the street-level C-position; a pink-blue contrasting fairy-tale cottage with paw-print arches and cloud-shaped doorways constructed Korean-style healing aesthetics, housing collaborative apparel, footwear, and backpacks to close the loop from check-in to product awareness. The "Puppy Bowl Fishing" game, featuring a giant pink dog bowl filled with ocean balls, extended dwell time through gamified interaction, while the "Human Doghouse" lawn with hula-hoop obstacles precisely addressed dual emotional needs for pet-friendly and relaxed lounging.

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