烟花表演：夜空中的璀璨盛宴

在这个充满创意与惊喜的时代，烟花的创新发展，仿佛是一场艺术与生活的完美碰撞。从商业到文旅，从节日庆典到国际盛事，烟花表演总能为我们带来一场场视觉盛宴。

In this era full of creativity and surprises, the innovative development of fireworks seems to be a perfect collision between art and life. From business to cultural tourism, from festivals to international events, fireworks shows can always bring us a visual feast.

浏阳是“世界花炮之都”“中国烟花之乡”，迄今已有1400多年历史，毫不夸张地说，世界上每升空三根烟花，就有一朵来自浏阳，可以说，浏阳见证了烟花产业所有的兴衰与变迁。随着近年来社会发展，“烟花+文旅”已经成为新的需求模式，许多城市的旅游业都离不开烟花的助力。

Liuyang is the "world's fireworks capital" and "China's hometown of fireworks", so far has a history of more than 1,400 years, it is no exaggeration to say that among every three fireworks in the world lifted into the air, there is one from Liuyang, it can be said that Liuyang has witnessed all the rise and fall of the fireworks industry and changes. With the development of society in recent years, "fireworks + cultural tourism" has become a new demand model. Many cities are inseparable from the tourism industry with fireworks.

在浏阳，绚丽绽放的烟花表演也很自然的成为了夜间经济的文旅新密码。2023年2月起，长沙常态化举办“相约浏阳河 周末看焰火”创意燃放活动，还推出了热门影视剧的剧情实景烟花秀。每当周末夜幕降临，湘江两岸的建筑亮起绚烂灯光，游船码头边“橘洲之星”满载游客准备起航，浏阳天空剧院就会推出沉浸式焰火秀，让八方游客感受“一河诗画，满城烟花”的魅力。这些烟花表演不仅吸引了大量游客前来观赏，也为长沙的文旅产业带来了可观的经济效益。

In Liuyang, the gorgeous firework show has naturally become a new code for cultural tourism in the night economy. From February 2023, Changsha will hold a creative fireworks display activity of "Meet in Liuyang River and Watch Fireworks on the Weekend" on a regular basis, and also launched a live-action fireworks show of popular film and television dramas. When the weekend night falls, the buildings on both sides of the Xiangjiang River are lit up with brilliant lights, and the Juzhou F by the cruise ship dock is full of tourists ready to set sail, and the Liuyang Sky Theatre will launch an immersive fireworks show, allowing tourists from all over the world to experience the charm of "a river of poetry and painting, fireworks all over the city". These fireworks displays not only attract a large number of tourists to come, but also bring considerable economic benefits to Changsha's cultural and tourism industry.

在《庆余年第二季》影视IP爆火的背景下，今年7月，《庆余年》和浏阳烟花共创沉浸式烟花秀，这是腾讯视频首次用爆款电视剧IP与中国最具传统文化基因之一的烟花产业相结合而创意策划的全新线下产品，将“品质剧+情绪内容+烟花产业”跨界融合。

In the context of the popularity of film and television IP in "Joy of Life Season 2", in July this year, "Joy of Life" and Liuyang Fireworks co-created an immersive fireworks show, which is the first time that Tencent Video has creatively planned a new offline product that combines the popular TV drama IP with one of China's most traditional cultural genes and the firework

突破以往舞美设计，加入可视化焰火冰屏，虚实结合打破次元，并深度融入威亚和定制烟花道具，声光电立体环绕、穿透夜空，将热播剧《庆余年》中的经典场景和故事情节搬上夜空舞台，通过无人机编队和烟花的完美结合，再现了范闲大婚、春闱科考、赏菊大会、诗游万里等经典名场面。

Breakingthrough from the previous stage design, adding visual fireworks transparent LED screens, combining virtual and real to break the dimension, and deeply integrating wire and customized fireworks props, sound and light in three-dimensional surrounding, penetrating the night sky, and putting the classic scenes and storylines in the hit drama "Joy of Life" on the night sky stage, through the perfect combination of drone formation and fireworks, it reproduces classic scenes such as Fan Xian's wedding, spring scientific expedition, chrysanthemum appreciation conference, and poetry travel.

同时这次秀演使用的烟花也完全是基于《庆余年》名场面进行的定制化开发和全新的表现形式，比如南庆江山图是用无人机搭载彩色烟花、范闲背诗是用无人机搭配高空瀑布烟花，都是国内首次，不仅在夜空中形成了非常壮观的烟花画面，也给观众带来更加强烈的视觉冲击。

Meanwhile, the fireworks used in this show are also completely customized and in whole new forms of expression based on the famous scenes of "Joy of Life", such as the Nanqing Landscape Painting is carried with colorful fireworks by drones, and Fan Xian's poem is equipped with high-altitude waterfall fireworks, which are unprecedented in China, which not only forms a very spectacular fireworks picture in the night sky, but also brings a stronger visual impact to the audience.

观众在欣赏烟花的同时，重温剧中经典场景，感受角色情感，实现了一次跨越时空的“焰遇”，从范闲策马奔腾的豪情壮志，到陈萍萍布局天下的深谋远虑，每一个场景都栩栩如生，仿佛让人置身于那个风起云涌的古代世界，与剧中人物一同经历那些惊心动魄的时刻。将《庆余年》所传递的家国情怀通过和中国非遗烟花的跨界融合，得到了充分的诠释。这样的跨界，也成为焕新传统烟花行业、IP赋能地方文旅的全新尝试，极大满足了市场日益个性化、多元化的消费需求。

While appreciating the fireworks, the audience revisited the classic scenes in the play, felt the emotions of the characters, and realized a "flame encounter" across time and space, from Fan Xian's heroic ambition to Chen Pingping's far-sighted layout of the world, every scene is vivid, as if people are in that turbulent ancient world, and experience those thrilling moments with the characters in the play. The feelings of family and country conveyed in "Joy of Life" have been fully interpreted through the cross-border integration with Chinese intangible cultural heritage fireworks. Such a crossover has also become a new attempt to rejuvenate the traditional fireworks industry and empower local cultural tourism with IP, which greatly meets the increasingly personalized and diversified consumer needs of the market.

提到烟花表演，就不得不提蔡国强这个名字。蔡国强的作品常常以宏大的规模、震撼的视觉效果和深刻的文化内涵打动观众，为观众带来了一场场视觉与心灵的双重震撼。

When it comes to fireworks show, we have to mention the name Cai Guoqiang. Cai 's works often impress the audience with their grand scale, shocking visual effects and profound cultural connotations, bringing the audience a double shock of vision and soul.

从2008·北京“大脚印”的百年跋涉，奥运梦成真到2022·北京《迎客松》的冬去春来，万物生长；从2015·泉州《天梯》给百岁祖母的礼物到2023·泉州《海市蜃楼》将少年梦点亮故乡夜空，他每一场烟花盛宴都让人印象深刻。从国内走向国外，蔡国强更是创造出了许许多多震撼且具有深远意义的作品。他在美国费城艺术博物馆前，点燃作品《花开花落》，以纪念时光的稍纵即逝；在意大利佛罗伦萨，他燃放超5万个浏阳烟花，呈现了白日焰火《空中花城》。

From the 100-year trek of Beijing's "Big Footprints" · 2008, the Olympic dream come true to the winter and spring of Beijing's "Welcome Pine" · 2022, everything grows; From the gift of the 2015 · Quanzhou "Ladder" to the centenarian grandmother to the 2023 · Quanzhou "Mirage" to light up the night sky of his hometown dream, every fireworks feast he has made people impressive. From home to abroad, Cai Guoqiang has created many shocking and far-reaching works. In front of the Philadelphia Museum of Art in United States, he lit the work "Flowers Blossom and Fall" to commemorate the fleeting time of time. In Florence, Italy, he set off more than 50,000 Liuyang fireworks, presenting the daytime fireworks "Aerial Flower City".

直到2024年9月，巴黎奥运的漫天烟花仿佛还未散去，在白昼最后光晕笼罩下的洛杉矶纪念体育场内的橄榄球赛场草坪上，蔡国强与其量身开发的AI模型cAI™共同创意的《WE ARE：为PST ART所作爆破计划》再次成为焦点，为我们带来了一场震撼人心的白日焰火表演。

Until September 2024, the fireworks of the Paris Olympics still seem to have not faded, and on the rugby lawn of the Los Angeles Memorial Stadium in the last halo of day, Cai Guo-Qiang and his tailor-made AI model cAI™ co-created "WE ARE: Blasting Plan for PST ART" once again took center stage, bringing us a shocking daytime fireworks display.

1600架无人机与上万烟火发射器环绕体育场，随着蔡国强那熟悉而又略带闽南腔的cAI™仿真语音解说，绚丽的色彩瞬间照亮了整个体育场，无人机和烟花在空中绘出了一幅幅令人目眩神迷的图案，让人不禁感叹科技的神奇与艺术的魅力。这场表演不仅是美国有史以来第一次大型无人机编队与烟花产品相结合的白天烟花表演，更是蔡国强艺术与科学碰撞的又一力作，仿佛是在向我们诉说着一个关于人工智能与人类命运的故事。

1,600 drones and tens of thousands of pyrotechnic launchers surrounded the stadium, with Cai Guoqiang's familiar and slightly Hokkien cAI™ simulation voice commentary, the gorgeous colors instantly illuminated the entire stadium, drones and fireworks painted a dazzling pattern in the air, people can't help but sigh the magic of science and technology and the charm of art. This performance is not only the first daytime fireworks show in the history of United States that combines a large drone formation with fireworks products, but also another masterpiece of Cai Guoqiang's collision of art and science, as if telling us a story about artificial intelligence and human destiny.

如果说蔡国强的烟花表演是科技与艺术的完美结合，那么2024天猫双十一开幕盛典，则是科技与商业的浪漫碰撞。从2009年起每年的天猫双十一，都是一场全民狂欢的购物盛宴。而2024天猫双十一开幕盛典更是玩出了新花样，首次将无人机烟花表演融入开幕盛典，为这场年度消费盛宴增添了一份独特的仪式感，不仅为消费者带来了全新的购物体验，也为文旅产业带来了新的活力与想象。

If Cai Guoqiang's fireworks show is the perfect combination of technology and art, then the opening ceremony of Tmall Double 11 2024 is a romantic collision of technology and business. Since 2009, every year on Tmall Double 11 has been a carnival shopping feast for the whole China. The opening ceremony of the 2024 Tmall Double 11 has played a new trick, integrating the drone fireworks show into the opening ceremony for the first time, adding a unique sense of ritual to this annual consumption feast, not only bringing consumers a new shopping experience, but also bringing new vitality and imagination to the cultural tourism industry.