2014富国高银雪地马球世界杯赛

项目品牌: 待定

项目行业: 体育竞技

项目日期: 2014-01-08 10:00 2014-01-20 22:00

项目地点: 天津 天津环亚国际马球会(滨海高新区)

项目名称: 2014富国高银雪地马球世界杯赛

2014雪地马球世界杯赛

2014年01月08日-2014年01月20日

天津

富国高银雪地马球世界杯赛2014于1月8日至20日在天津举办,现场比赛马蹄溅雪、精彩纷呈,而观众们在欣赏这项“贵族运动”的同时也被一边的The Whimsical World雪上乐园所吸引,APAX将12个国家与马球元素的奇妙融合,营造出一个引人入胜的雪国异想世界。


2014富国高银雪地马球世界杯赛于1月8日至20日在天津盛大举办,是国内较早将高端马球运动与冬季雪地场景结合的国际化赛事活动,具备开创性的文体融合示范意义,有效填补了北方冬季高端体育IP的市场空白。本次项目以国际雪地马球赛事为核心载体,汇聚多国参赛阵容,赛场之上马蹄踏雪、赛事氛围热烈,完整呈现这项经典贵族运动的优雅与竞技张力。为丰富赛事整体体验、打破专业赛事的圈层局限,APAX全程负责现场场景制作与配套空间打造,创新性融入12个国家的文化元素与经典马球视觉符号,精心打造专属配套主题空间“The Whimsical World雪上乐园”。在空间造型与场景营造上,项目依托天然雪地场地基底,将动感竞技氛围与童话雪国意境有机融合,通过多元文化元素的层次化排布与马球主题装置的艺术化呈现,构筑沉浸式雪国异想场景,兼顾赛事专业性与大众观赏性。整体场景制作精致且主题鲜明,既为观赛群众提供趣味休闲的互动打卡空间,平衡专业赛事的庄重感与大众游玩的轻松感,也通过国际化元素融合凸显赛事规格,助力高端马球文化本土化普及,推动国际贵族体育与大众冬季文旅场景的创新融合。

Hosted in Tianjin from January 8 to January 20, 2014, the Fugao Goldin Snow Polo World Cup is a pioneering international event that integrates high-end polo sports with winter snow scenarios in China, setting a benchmark for the innovative integration of culture, sports and winter tourism. Centering on professional snow polo competitions, the event gathers global teams and presents splendid and elegant competitive scenes, showcasing the unique charm of the noble sport to local audiences. To enrich the on-site experience and weaken the niche attribute of professional sports events, APAX undertook the overall scene design and production of the supporting venue. By creatively integrating cultural symbols of 12 countries and classic polo elements, the team built the exclusive themed snow park "The Whimsical World". Based on the natural snowfield environment, the spatial design combines intense athletic atmosphere with dreamy snowland aesthetics. Layered international cultural decorations and polo-themed installations jointly create an attractive and immersive snow wonderland that balances professionalism and entertainment. The elaborate on-site production provides casual interactive and sightseeing spaces for audiences, greatly enriching the event’s dimensionality. This project not only elevates the international standard of Tianjin’s winter sports events, but also promotes the localized popularization of elite polo culture, realizing the innovative integration of international noble sports resources and mass winter cultural tourism scenarios.


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