吉利全新纯电品牌暨几何A全球发布会

项目品牌: 吉利汽车

项目行业: 汽车及制造

项目日期: 2019-04-11 17:00 2019-04-11 21:00

项目地点: 新加坡 滨海湾金沙会展中心

项目名称: 吉利全新纯电品牌暨几何A全球发布会



411日,吉利汽车全新新能源品牌几何汽车在新加坡滨海湾金沙会展中心正式发布,同时旗下全球战略车型几何A也迎来上市。

April 11, Geely launched its first fully electric car brand, Geometry, alongside the model in its line-up, the ‘Geometry A’ in Marina Bay Sands Expo & Convention Centre, Singapore.





主舞台 The Main Stage


来宾穿过入口,沿着走廊,进入发布会主舞台区域,巨屏映入眼帘,简约大气的舞台设计风格展现几何汽车科技新能源的技术创新和国际化风范。 

发布会现场,吉利控股集团总裁、吉利汽车集团总裁兼CEO安聪慧先生向来自海内外的近700名媒体和嘉宾介绍几何A。 

Passing through an entrance tunnel showing changing pictures of geometric figures, guests entered the main stage area of the launch. A giant wide-screen dominated the room. The simple and spectacular stage design reflected the technological innovation and globalization of the Geometry brand.  

 Mr. An Conghui, President of Zhejiang Geely Holding Group and President and CEO of Geely Auto Group, presented the launch of the ‘Geometry A’ to the audience of nearly 700 journalists from around the world and invitees of the brand. 








出车视频 Geometry A Brand Video 


由SMS GROUP创作的出车视频充分体现几何品牌“安全、纯电、科技、前卫” 主要产品特色,以艺术感的几何图形带出产品细节,逐步展现产品整体。

The brand video, produced by SMS GROUP, fully embodied the features of a “safe, techno-driven, avant-garde, EV” of the Geometry brand with artistic geometric graphics to gradually highlight technical specs and extended details on the product.


几何展演厅 Geometry Exhibition Hall 


伴随着产品宣讲完毕,主舞台的巨型屏幕被敞开,引领来宾进入几何展演厅。

 At the end of the product presentation, the giant widescreen of the Main Stage opened, allowing guests to pass through it into the Geometry Exhibition Hall. 







“灵动圆点”秀 Fluid Show


来宾从灵动圆点” 秀开始深入体验未来场景,灵动圆点是以万物原点的概念,通过灯光秀变幻多种造型,以白、蓝、红为主要色调进行演绎,配合画外音向来宾传递几何汽车“灵动”这个产品设计之源。

The ‘Fluid Show’, based on a concept representing the origin of all things, provided a profound sense of the universality of aesthetics, conveying one of Geometry’s design pillars with a choreography of lighting particles.






“流动生命”秀 Alive Show


几何展演厅的艺术展示区, 数名行为艺术舞者用充满生命力的舞姿为来宾演绎了一段精彩纷呈的“流动生命秀,来诠释几何汽车流动的品牌设计内涵。

In the art area of the Geometry Exhibition Hall, dancers performed a showpiece with strength and beauty, interpreting the brand design element “alive".






“风动概念”秀 Multi-Dimension Show


在几何展演厅的另一侧,数名舞者演绎“风动概念秀,来隐喻未来可期,新能源科技时代开启。

On the other side of the hall, several dancers performed the ‘Multi-Dimension Show’as a metaphor for the future and the beginning of the era of new energy technology.





SMS GROUP 很荣幸参与本场几何汽车的全球发布会,以凸显几何品牌奋进在全球新能源汽车产业变革的前端,在国际上正获得广泛关注,未来可期


SMS GROUP proudly worked with Geely to develop the global launch of its Geometry brand, supporting the brand’s endeavor to disrupt the new energy vehicle industry and attract wide international attention for a promising future.





图片及文字信息来自SMSGROUP微信公众号

更多SMSGROUP案例信息请查看SMSGROUP微信公众号


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