项目名称：

2021梅赛德斯-奔驰SUV之旅「天地即征途」

项目客户：

梅赛德斯-奔驰 Mercedes-Benz

评奖项目：

ONSITECLUB EVENT GOLDEN LIST 2021 - Production for Test Drive Event Awards

项目名称：

2021梅赛德斯-奔驰SUV之旅「天地即征途」

项目推荐语：

梅赛德斯-奔驰三大产品体验之一，2021年的「天地即征途」又回到了西北藏区，全面体验产品感受，已经不仅仅是产品，更多的是与“用户共创”。（by Leather）

项目介绍：

继今年7月敦煌行之后，遵循「守护心中天地」之约定，80余辆由梅赛德斯-奔驰SUV车型组成的车队于10月13日从林芝穿鲁朗，经巴松措向拉萨，历时7天，驰骋于亘古绵延的雪域高原，在征途中探索天人与共的共融之道，在旅途中谋求社会人文的守护之道。

Following the Dunhuang trip in July this year, a fleet of more than 80 Mercedes-Benz SUVs travelled from Linzhi through Lulang to Lhasa via bassoons on October 13, spending seven days on the snow-covered plateau, exploring the way of communion between heaven and earth and seeking to protect the social and human nature during the journey.

观天地而见本心，本站西藏行，ACTIVATION EVENTS 为梅赛德斯-奔驰SUV家族设计了一系列绝美壮阔的风土人文路线。在以敬畏之心行步山河的同时，也与同行者一起，守护自然生态的多样魅力，更守护心灵安宁灿烂的归所。

ACTIVATION EVENTS designed a series of stunning cultural and humanistic routes for the Mercedes-Benz SUV family. While walking with reverence through the mountains and rivers, together with their fellow travelers to protect the diverse charms of natural ecology and the peaceful and splendid of the soul.

2021梅赛德斯-奔驰SUV之旅「天地即征途」以广阔天地为舞台，尽显梅赛德斯-奔驰SUV车型的越野与操控性能、舒适与豪华品质。

The journey took place in a wide world as the stage to showcase the off-road and handling performance, comfort and luxury of Mercedes-Benz SUVs.

10月18日，收官晚宴背靠布达拉宫，于星空之下为各位宾客开启难忘的回忆。在山海的尽头抵达离心最近的地方，与梅赛德斯-奔驰SUV家族一起，守护心中天地。

The closing dinner was held under the stars with the Potala Palace at its back on October 18th, opening unforgettable memories for all guests. At the closest place to the centrifuges, together with the Mercedes-Benz SUV family, protecting the treasures in your hearts.

上下求索，历见天地，不仅是以天地为征途的探索不止，更是对「心所向，驰以恒」初心的守望。

To go up and down, to see the world, is not only to explore the world as a journey, but also to keep the original intention of the heart.

来自梅赛德斯-奔驰品牌的信息 2021#天地即征途#鲁朗-巴松措-纳木措

项目视频：https://www.bilibili.com/video/BV1NT4y1d7Mu

项目回顾：https://www.bilibili.com/video/BV1eu411o7nq

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