GROTTO LIMITED 慢闪空间

2026年09月04日-2026年10月03日

上海 永源浜

项目传播

项目现场

作为轻奢皮具品牌GROTTO个乐25周年的重磅线下企划，品牌全新街区慢闪店型GROTTO LIMITED首站于2026年9月4日至10月3日落地上海永源路潮流街区，以「个，自不同 Difference is a GIFT」为核心品牌态度，围绕王牌解构单品Double Z系列打造沉浸式体验空间，突破传统商场零售的固化模式。

项目空间造型与场景制作极具质感层次，外立面采用渐变绿搭配金属银灰的撞色视觉，室内延续低饱和绿色基调，以粗犷顶面结构与柔和光影形成材质反差，塑造高级极简的空间氛围。场内中央开放式陈列台融合黑胶、艺术书籍等生活方式道具，墙面有序陈列品牌全系列包袋，同步上线慢闪专属Double Z Mini限定款式；户外街区搭配弧形阶梯、皮革工艺样本、艺术雕塑与行李车打卡装置，延伸场景叙事边界，同时开放专属皮具手工定制体验。

项目依托永源路小众潮流街区的文艺属性，打造集产品展示、艺术打卡、匠人互动、社交休闲于一体的城市潮流沙龙空间，跳出单纯货品售卖，聚焦品牌个性态度输出。借助街区自然客流与年轻圈层探店传播，激活社群自发分享与社交种草，有效放大新品曝光与25周年品牌声量，完成线下沉浸式体验、圈层传播与产品转化的完整营销闭环，塑造城市新晋潮流文艺打卡地标。

Launched from September 4 to October 3, 2026, the first stop of GROTTO LIMITED, a brand-new street-style slow pop-up by light luxury leather goods label GROTTO, settles at Yongyuan Road, Shanghai. Serving as a key offline campaign for the brand’s 25th anniversary, it takes “Difference is a GIFT” as the core concept and builds an immersive scenario centered on the iconic deconstructed Double Z series, breaking the limitations of traditional mall retail formats.

The venue features sophisticated visual design, with gradient green and metallic gray decorating the facade, while the interior adopts low-saturation green tones. Textural contrast is created by rough ceiling structures and soft lighting to present a minimalist and premium atmosphere. The central open display counter is decorated with vinyl records and art books, exhibiting the brand’s full bag collections and exclusive limited-edition Double Z Mini. Outdoor facilities including arc-shaped ladders, leather craft samples, art sculptures and luggage-cart check-in spots extend the spatial scene, with professional leather customization experiences available on site.

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