GUCCI2024秋冬男装系列限时活动

2024年07月22日-2024年07月28日

成都

GUCCI 2024秋冬男装系列限时活动

登陆成都

GUCCI宣布2024年7月22日至28日于中国成都太古里精品品店举办限时活动，魅力呈现创作总监Sabato De Sarno首个男装系列。

The House is pleased to announce a special event at the Gucci boutique in Taikoo Li Chengdu, China, from July 22nd to 28th, 2024, celebrating Creative Director Sabato De Sarno's debut men's collection.

为进一步阐释男装系列，此次活动亦在现场集中展示《Gucci Prospettive 2:Ancora Milano》艺术书。这本随1月首场男装秀一同发布的艺术书，聚焦于米兰的设计表达与建筑风貌。

Complementing the collection’s showcase, the event will also present Gucci Prospettive 2: Ancora Milano, the publication celebrating Milan’s cultural and artistic heritage which was presented in January along with the collection.

此外，由上海外滩美术馆艺术总监朱筱蕤（XZhu-Nowelll）策划的当代艺术项目，以绘画、雕塑、影像装置等多种媒材介入，为此次活动注入全新内涵。艺术家崔洁以两张描绘中国语境下建筑景观的绘画作品，与《Gucci Prospettive 2:Ancora Milano》书中的建筑议题相呼应。艺术家苏畅的雕塑展现出抽象意识下的镜像。另有艺术家彭祖强和 Alighiero Boetti的影像作品，在镜像的主题之下，探讨对称与重复带来的情感痕迹。

Additionally, an art project curated by X Zhu-Nowell, the Artistic Director at the Rockbund Art Museum in Shanghai, will display works from artists spanning various media, including painting, sculpture, and video installations. Artist Cui Jie will present two paintings depicting architectural vistas within a Chinese context, resonating with the themes in Gucci Prospettive 2: Ancora Milano. Su Chang will showcase sculptures that explore mirrored imagery through abstract consciousness. The project will also feature video works by Peng Zuqiang and Alighiero Boetti, delving into the emotional impact of symmetry and repetition, echoing the mirroring theme.

除却对当代艺术的探索，音乐是 Sabato 创意新篇章下的重要一环。在秋冬男装秀中，同样由音乐制作人Mark Ronson担纲制作，精心遴选的音乐歌单另加入探讨男性气质与身份认同的《Masculinity》，镜像地揭开了男装秀的序幕。这些出现在米兰秀场上的鲜活旋律，被带入成都限时活动的场景中，观者亦可于活动现场体验互动装置下的音乐氛围。

Music plays a crucial role in Sabato's new creative chapter. The soundtrack of Gucci’s Fall Winter men's show, directed and mixed by renowned music producer Mark Ronson, mirrored the music of the Gucci Ancora womenswear show with one addition, the words of Masculinity from French artist Lucky Love. These dynamic compositions, first introduced in Milan, have been seamlessly adapted for the event in Chengdu, immersing attendees in a rich musical narrative within an interactive installation.

7月22日当天，众星亮相限时活动现场。张震、品牌大使宋威龙、品牌大使张凌赫、米卡、品牌好友田曦薇、贺聪、PSY P皆身着古驰2024秋冬男装系列及女装系列出席现场，感受古驰以时装、艺术、与音乐为媒介带来的全新男装叙事。

Numerous celebrities graced the time-limited event on July 22nd. Zhang Zhen, Brand Ambassador Song Weilong, Brand Ambassador Zhang Linghe, Mika, Brand Friends Tian Xiwei, He Cong, and PSY P all made an appearance at the scene, dressed in Gucci's 2024 Fall Winter men's and women's collections, experiencing the new menswear narrative in a celebration of fashion, art, and music.

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图片及视频来自网络及品牌公开信息，出处见网络

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