Glenmorangie发布品鉴活动 

2019年04月25日

上海

Allta是第一款使用新型野生酵母酿制的威士忌，因此酒体本身拥有浓郁花香和面包的迷人气息，饮用口感也更佳。

Allta is made using a previously-undiscovered strain of local yeast growing on the barley near the Glenmorangie distillery. The wild yeast imparts more floral, bready notes to this Glenmorangie’s new spirit with herbal, fruity aroma in every sip.

将品牌特质及新品的独到之处进行综合考量，采用大胆的创意理念和融合的设计风格。创意团队用天然麦穗将活动现场变为一整片金色麦田，每位宾客穿梭于其中犹如见证了手中每一杯威士忌的起源和酿制过程，充分体会到Glenmorangie带来的纯粹自然感。  

Made the venue into a golden barley yard by using large amounts of real wheatears. The whole place highlighted the freshness and earthy touch inside the spirit. Walking through the barley yard with a glass of Allta was like witnessing how this rich-flavored spirit was born. 3 Scottish bagpipe players remixing with the DJ on the side fully brought the modern and innovative quality out of this Scotch whiskey.  

同时，团队还邀请了3位爱尔兰风笛乐手在现场与DJ进行全新的音乐尝试及互动，彰显品牌一直以来倡导的创意理念，在传统地道的爱尔兰风情中融入了现代感和活力。 

Within limited time with GLENMORANGIE, the high-quality work and efficient coordination ensured a successful event.  

更多信息：

路威酩轩集团旗下高端威士忌品牌Glenmorangie委任Mazarine Asia Pacific为其私藏系列中的新品Allta在上海的发布品鉴活动进行创意策划及制作。 

Glenmorangie appointed Mazarine Asia Pacific to manage the creation and production for launching its Private Edition No.10 Allta as well as showcasing the previous ones of its distinctive Private Edition in Shanghai on Apr 25th, 2019.

图片及文字来自微信公众号“MazarineAsiaPacific”