【长宁来福士】Go For Wild 尽兴乐园限定活动

2026年06月26日-2026年07月25日

上海 长宁来福士

项目预告

项目现场

2026年6月26日至7月25日，长宁来福士依托项目稀缺钟楼草坪资源，落地九周年重磅主题活动「Go For Wild 尽兴乐园」。项目以加州荒野公路为核心设计灵感，联动潮流艺术IP Runtoto打造城市户外微度假场景，打破传统商场周年庆促销模式，面向潮流青年、亲子家庭及周边白领客群，融合艺术打卡、轻游乐体验、草坪市集与会员权益体系，构建集客流引流、场景消费与社交传播于一体的夏日户外生态，成为上海西区标志性的户外打卡地标。

活动采用室内外双场景联动布局，整体视觉以落日橙、沙漠棕美式复古色系为主，搭配复古公路、仙人掌、复古跑车、霓虹拱门等主题装置，塑造松弛治愈的荒野度假氛围，日间自带胶片复古质感，夜间灯光亮化进一步提升场景氛围感。场地科学划分四大功能板块，以落日公路主装置为视觉核心，搭配Runtoto牛仔兔子IP造型与迷你过山车打造亲子互动场景，结合草坪微醺市集、休闲躺椅休憩区与二楼室内雨天备用打卡点位，搭建全天候、全时段流畅漫游动线。落地制作全程采用轻量化可拆装户外特装工艺，铁艺装置、气模美陈与市集摊位均可快速搭建拆除，软装物料兼顾防晒防水户外性能，开放式无围挡布局保留草坪原生景观，保障人流通行与沉浸式游玩双向需求。

项目配套集章兑礼、拼图寻宝、社交抽奖、会员多倍积分等多层玩法，深度绑定户外体验与场内零售餐饮消费，以差异化潮流艺术户外场景强化项目特色标签，实现商业氛围与休闲体验的双向赋能。

From June 26 to July 25, 2026, Changning Raffles City launched its 9th-anniversary themed campaign “Go For Wild” on the central lawn. Inspired by California wilderness highways and co-created with trendy art IP Runtoto, the project built an urban outdoor micro-resort space targeting young trendsetters, family groups and surrounding white-collar groups. Different from conventional mall anniversary promotions, the event integrates art installations, light amusement, lawn market and member benefits, making full use of the mall’s iconic clock tower and exclusive lawn resources to build a popular summer outdoor landmark in western Shanghai and realize integrated passenger attraction, offline consumption and social communication.

Adopting an indoor and outdoor dual-scene layout, the venue applies an American retro color system of sunset orange and desert brown. Themed installations including retro highways, cacti, vintage cars and neon arches create a relaxing wilderness atmosphere with vintage film texture in the daytime and soft neon ambiance at night. The space consists of four major areas, including a core sunset highway checking-in zone, a parent-child interactive zone with Runtoto cowboy rabbit sculptures and mini roller coaster, a casual lawn market lounge, and an indoor backup station on the second floor, forming a complete all-weather visiting route. In terms of production, all iron art decorations, inflatable installations and market booths adopt lightweight detachable structures suitable for short-term outdoor operation. Weatherproof soft furnishings ensure outdoor durability, while the open layout without enclosed fences preserves the original lawn landscape and guarantees smooth pedestrian flow.

Supported by diversified interactive mechanisms including stamp collection, treasure hunting, social media lucky draws and exclusive member benefits, the event closely connects outdoor leisure experience with in-store consumption. By highlighting trendy art and outdoor vacation attributes, the campaign strengthens the mall’s differentiated outdoor activity positioning and achieves effective commercial value and scene communication.

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