喜力“星”世界派对 HEINEKEN SILVER MISSION S

作者: leather

代理商: Havas Events Shanghai

#活动现场 #活动管理 #活动执行 #展示管理 #设计管理 #活动案例

项目品牌： Heineken 喜力

项目行业：酒精饮品

项目日期： 2020-07-31 18:30 2020-07-31 21:30

项目地点：上海世博船舶馆

项目名称：喜力“星”世界派对 HEINEKEN SILVER MISSION S

Heineken Mission S completed with success in Shanghai, launching officially the new Heineken Silver beer!

喜力星银S计划在上海圆满完成，新品喜力星银正式上市!

On Friday 31, July 2020, Heineken gathered over 1,700 guests to get onboard the Mission S to explore Heineken Star World and celebrate the new launch of Heineken Silver.

2020年7月31日，喜力邀请了超过1700位的探索者们，完成喜力星银S计划的任务去探索喜力“星”世界并庆祝喜力星银的上市。

This summer, Heineken Star World has landed in Shanghai looking for explorers to take part in the Mission S, an immersive and multisensorial experience that awakens your adventurous and party spirit!

今年夏天，喜力“星”世界登陆上海，寻找探索者们一起参与星银S计划，用一场身临其境的多重感官体验，来唤醒你的探索精神和派对激情！

First of all, the announcement of the Mission S was released on a dedicated mini program to select the guests to explore the futuristic Heineken Star World.

首先，喜力星银S计划的任务在专设的小程序中发布，并在小程序上筛选探索者们去探索未来的喜力“星”世界。

On the mission day, explorers were gathering at the entrance tunnel waiting for their turn to take their part in the mission.

任务当天，探索者们纷至沓来，在入口处等待着去参与任务。

Finally getting in, the explorers could fully let their senses lead them to leave room to their imagination and experience the Future.

之后，喜力“星”世界带给探索者们充分的想象力，去体验喜力“星”世界的未来感。

The next stage was certainly the highlight of the mission, the moment when to unlock Mission S and finally get a taste of it! Explorers were firstly briefed by the onboard crew before dive into the Silver Tower and unlock their access to the Heineken Star World.

下一个阶段无疑是任务的亮点，是时候开启喜力星银S计划任务并完成它了！探索者们先通过活动攻略了解这个探索的过程，然后进入能量激活，银库探秘，星银解锁，最终进入高光时刻，打开进入喜力“星”世界的通道。

An immersive show inside the Silver Tower where the explorers could finally taste the freshness of the Heineken Silver!

享受着星银解锁内的沉浸式表演，探索者们终于可以品尝到喜力星银的清爽口感！

Mission was finally completed! It was time to celebrate together inside the Heineken Star World with three airborne explorers: Tizzy T, Victor MA and Momoko JI!

任务终于完成了！是时候和三位喜力星银探索官TT，马伯骞和吉克隽逸一起齐聚喜力“星”世界庆祝了！

The dance floor was on fire under the sound wave and the light shows!

All explorers drink to each other and celebrate Heineken Star World and Heineken Silver!!

音乐声浪澎湃，灯光幻彩闪耀，舞池里都充斥着热浪！

所有的探索者们都互相干杯，庆祝喜力“星”世界和喜力星银的上市！

As the leading agency for this amazing project, Havas Events is proud of having worked closely with the incredible Heineken teams! Four months of preparation and hard work from 200+ awesome talents who made their best magic to bring to live Heineken Mission S event.

作为这个令人难忘的项目的主要代理机构，Havas Events 团队为此感到自豪，并与喜力团队紧密合作！200多位杰出人才四个月的准备和辛勤工作，竭尽所能，圆满的创造了喜力“星”世界！

With over 1700+ guests, Heineken Silver Mission S became a hot topic on Weibo and has generated more than 230+ million topic reading, 306+ million impressions and 100+ million of media value. Over 116+ million viewers followed the show on the official live broadcast platform and through KOLs and celebrities channels.

1700多位宾客莅临，喜力星银S计划成为微博热搜话题，话题阅读量 2.3亿，曝光量3.06亿，高达1亿的媒体价值。从官方直播平台及达人渠道观看的人次超过1.16亿。

From concept idea development, design, production, content & video content, logistics and show direction, Havas Events Shanghai has once again shown its creativity and talents to bring to life such an amazing live event!

从概念构思开发、设计、制作、视频内容、项目管理和展示方向，Havas Events Shanghai 再次展示了卓越的创造力和才华，给探索者们带来了一生仅此一次的完美体验！