优尼联动现代汽车探索元宇宙空间

项目品牌: HYUNDAI 现代汽车集团

项目行业: 汽车及制造

项目日期: 2022-06-08 11:00 2022-06-08 22:00

项目地点: 线上

项目名称: 优尼联动现代汽车探索元宇宙空间


优尼联动现代汽车探索元宇宙空间

2022年01月05日-2022年01月07日

美国 拉斯维加斯

项目现场

在2022年CES(国际消费类电子产品展览会)上,优尼Uniplan携手Hyundai现代汽车公司展示了全新概念化的品牌形象。

Uniplan has teamed up with Hyundai to present a new conceptualised brand identity at CES 2022 (International Consumer Electronics Show).

作为机器人行业的先驱,现代汽车公司在美国拉斯维加斯举行的2022年消费电子展上展示了其机器人产品组合,传达了品牌对人与机器、现实与虚拟世界之间相互影响交互的未来主义愿景。

As a pioneer in the robotics industry, Hyundai presented various objects of its robotics portfolio at CES 2022 in Las Vegas and demonstrated its futuristic vision of an interplay between man and machine, reality and metaverse.

“未来时空”

“Future Space”

激发参观者探索欲的展台设计

Delivering innovation, digitally Arouse the vistors' curiosity

为体现现代汽车的品牌愿景,优尼团队此次在构思展台设计时为参观者打造了独特的未来体验 —— 全镜面布置的展台外墙打造出未来感,极富层次的入口在吸睛的同时又以内敛的风格呈现,在各个入口处的LED照射下,光影下吸引参观者走进这个前往“未来”的时空。

Accordingly, Uniplan conceived an impressive booth design that embodied Hyundai's vision and offered visitors a unique experience. The mirrored exterior cladding of the booth integrated it perfectly into its surroundings and embodied restraint, while the interior LED lighting shone out through the various entrances and attracted visitors to the inside of the booth. An appearance that aroused the visitors' curiosity.



人与机器之间的协同交互

“Synergies between man and machine”

最新技术的至臻展示

Perfect staging of the latest technologies

在展台内部,我们创造了一种近若比邻的体验。团队将六个产品区块分别与相对应的产品匹配,充满巧思地进行了展示,让参观者们能够以独特的视角理解这些前沿技术。

Inside the booth, we created an experience that couldn't be any closer.We individually matched six product islands to the various objects, which skillfully showcased them and gave visitors unique insights into the technologies.



同时,为了加强访客的体验记忆,展台中央的LED照明区同频展示了现代的汽车机器人及其不同的功能。

To make the customer journey perfect, an LED-lit action area in the center of the booth provided space for demonstrations of the individual robots and their functions. A unique experience to remember.


探索“元宇宙”

Explore the Metaverse

人与技术、现实与元宇宙之间的交融

An interplay between man and technology,reality and metaverse

值得一提的是,此次现代汽车展台还有一个特别的内容亮点,优尼团队在展台内模拟创造了“元宇宙”,将其作为品牌展示的一部分。

A special highlight was our simulated Metaverse as part of Hyundai's brand presence.


在高五米、可实现完全投影的LED房间里,优尼团队与合作伙伴The Mill.全球知名创意公司共同打造了独特的沉浸式游客体验,将个性化的定制形象角色与展台内容联系起来,为大家打造深刻的品牌体验。

In a five-meter high, fully projectable LED room, we created a unique immersive visitor experience together with our partner, The Mill. Interaction with personalized avatars rounded off the visitor experience.


尽管在疫情常态化的当下,我们面对各种挑战,但优尼始终坚持灵活多变的策略,从客户的需求出发,利用创新理念和先进技术,探索一切可能,为品牌持续创造价值。

Although still facing various challenges at the time of the pandemic, Uniplan has always adhered to a flexible and versatile strategy, starting from the needs of customers and using innovative ideas and advanced technologies to explore all possibilities to create sustainable value for the brand.

-end-

图片及视频来自网络及品牌公开信息,出处见网络

原文链接为:https://mp.weixin.qq.com/s/5QwFsvjRqKStDLApsXmuvQ

部分信息来自 Uniplan优尼 微信公众号内容

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