“解码轩尼诗”互动体验展 厦门

项目品牌: Hennessy 轩尼诗

项目行业: 酒精饮品

项目日期: 2018-04-20 09:00 2018-05-01 17:00

项目地点: 厦门

项目名称: “解码轩尼诗”互动体验展 厦门


“解码轩尼诗”互动体验展

Decode the Secrets of Hennessy

2018年04月20日-2018年05月01日

厦门 MORE-ART瞐美术馆

以沉浸式的互动体验梳理了干邑文化和轩尼诗的传奇故事,更向中国消费者诠释了轩尼诗与他们精彩人生碰撞出的无限可能。展览期间安排了9大互动展区、4大品鉴专场、外加寻味识酒,带大家进阶成为干邑达人。| An immersive multi-sensory discovery of the history, craft, and secrets of Hennessy through 9 main interactive areas and themed masterclasses.

(此活动由AUDITOIRE团队设计、制作并管理 / designed, produced and managed by AUDITOIRE China).


继去年11月于广州成功举办的第一站“解码轩尼诗”互动体验展后,如今此展览又在厦门重新开幕。

4月20日至5月1日,为干邑爱好者、拍照狂魔和潮人酒客打造不容错过的城中潮流“打卡圣地”。

After the successful stop in Guangzhou last November 2017, the intriguing Hennessy Declassified Interactive Exhibition is back, this time in Xiamen! All the cognac and spirit enthusiasts have the chance to discover the different sides of Hennessy and unlock the secrets of its exceptional cognacs from April 20 to May 1.

展览之旅 | THE EXHIBITION

不同于其他类型的展览,在这里,你不是被动的“参观者”,而是主动的“参与者”。展览将调动你的全部感官,通过沉浸式互动体验,带你解码不一样的轩尼诗。

This is not a usual exhibition. It is rather an elevated discovery of Hennessy world, where you are not just visiting or looking around but learning about the culture, the history, and the brand essence through numerous interactive and sensorial activities.


A Walk in Cognac 邑园漫步

在 “邑园漫步”,开启“上帝视角”通过高科技互动一键切换,尽情体验干邑区的四季更迭。再留下一张仿佛置身干邑区的全景自拍,身临其境地经历一场酣畅淋漓的轩尼诗酒庄游。

An artistic installation will take you on a trip into Hennessy’s grape vineyards. Experience the vineyards across 4 seasons, and take a 180˚ picture.



Infographic Wall 邑深究竟

此交互式图表墙展现了白玉霓葡萄经过发酵、蒸馏,直到成为生命之水的传奇之旅。

An interactive infographic wall revealing the interesting journey of Ugni Blanc wine grape from the harvest through the fermentation and distillation processes up until the final production of the Hennessy cognac.



Art of Distillation 蒸馏的奥秘

生命之水在手工橡木桶里历经时光不断陈酿,最终方能进一步变身为轩尼诗传世佳酿。

A creative interactive wall will show you the double distillation process of Hennessy cognacs. What emerges from the traditional copper pot stills is called “Eaux-De-Vie” or “water of life.”



In the Heart of Hennessy 窖藏的秘密

深入探究轩尼诗传世酿造技艺之源,“窖藏的秘密”带你探索干邑酿造中重要的一步:陈酿的艺术。

Step inside the heart of Hennessy where an immersive video projection accompanied by a voice-over will welcome you into the world largest reservoir of “Eaux-De-Vie”.



Time for Decisions 无声的品鉴

“无声的品鉴”展区复刻了法国Richonne大街从不对外开放的轩尼诗品鉴委员会“大品酒室”。走进这间复刻“大品酒室”,你会化身为品鉴委员会中的一员,浸没式体验这一神秘而神圣的仪式,与干邑区灵魂人物一同品鉴、甄选和决策。

Time to walk into Hennessy’s most 'mysterious' room where for centuries the Hennessy Tasting Committee meets every morning to evaluate the readiness and quality of the cognacs.



The Wall of Legends 八代传奇

在过去的252年里,轩尼诗一代又一代传承至今。此沉浸式的三面墙视频投影带领大家了解轩尼诗的八代传人。

A 3-wall video projection immersing you into the legends of the 8 generations of Hennessy.



Masterclass 品鉴专场

如果这番奇幻妙趣的互动展览,还不能满足你对轩尼诗的热情与求知欲,丰富多元的4大主题品鉴专场,定能满足你捕捉大咖、进阶干邑达人的好奇心。

Over the years, Master Blenders have created several precious, ultra-limited blends, expressing centuries of Hennessy heritage and expertise. If you register in advance, you have the opportunity to attend an unparalleled tasting and learning experience led by experienced and famous Master Blenders.



The Bar of Infinite Potentials 无边界酒吧

轻松踏入“轩尼诗无界吧”,操作超酷的互动全面屏,点上一杯自己专属的免费轩尼诗特调鸡尾酒,为你的“解码轩尼诗”之旅画上完美句号。

Now that you are a real Hennessy connoisseur, you can enjoy one complimentary drink at the dedicated Hennessy bar.





开幕式 | OPENING DAY

“解码轩尼诗”互动体验展于 4月20日正式开幕。揭幕仪式上,媒体和KOL嘉宾到场同贺并首批观展。

On 20th April, Media and KOLs participated in the Opening Day to officially kick-off the start of this immersive journey.




想探秘幕后邑事,领略轩尼诗的品牌魅力,解锁灵动奇趣的轩尼诗生活方式?尽在4月21日至5月1日10:00-22:00厦门MORE-ART瞐美术馆“解码轩尼诗互动体验展”!

Take the chance to visit the spirit of Hennessy. You have time until 1st May at Xiamen More Art Gallery. Free admission.

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图片及视频来自 Auditoire 微信公众号及品牌公开信息,出处见网络

原文链接:https://mp.weixin.qq.com/s/ArN_pslzMtwHCZByxpsseg

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