轩尼诗百乐廷与茅友公社联名限量礼盒

项目品牌: Hennessy 轩尼诗

项目行业: 酒精饮品

项目日期: 2024-04-12 10:00 2024-04-14 22:00

项目地点: 广州、上海

项目名称: 轩尼诗百乐廷与茅友公社联名限量礼盒


轩尼诗百乐廷与茅友公社联名限量礼盒

2024年04月12日-2024年04月14日

广州、上海

2024年,轩尼诗百乐廷与茅友公社联合中国著名艺术家汪建伟,推出限量联名礼盒,将艺术与制酒艺术巧妙融合。汪建伟的全新画作《浩瀚 No.6》与礼盒设计共同体现了深度时间概念,彰显了品牌与艺术的和谐结合。

In 2024, Hennessy Paradis and Moufans Commune sought to elevate their gifts beyond spirits alone by partnering with acclaimed Chinese painter Wang Jianwei. The result was a one-of-a-kind collaboration marrying art and craft through a globally limited collection of just 600 boxes.

Each box features Wang's breathtaking new work "Vastness No. 6" alongside a bespoke design, conveying the profound passage of time. At its heart, the collection aims to showcase cultural harmony between tradition and progress.


「广州太古汇快闪空间」

在广州太古汇,汪建伟出席了媒体品鉴会,分享了创作灵感。这款全球限量600套的礼盒,每套都刻有独立编号,于4月初正式发售。

To unveil the collection, Hennessy held pop-up events in Guangzhou and Shanghai. In Guangzhou, Wang spoke passionately about his creative process at Taikoo Hui's pop-up space. Here, lucky guests had the rare chance to purchase the individually numbered boxes.





「上海新天地时尚快闪空间」

上海站活动在新天地时尚1期中庭举行,同样展示了汪建伟的《浩瀚No.6》和联名限量礼盒。参观者可以通过微信小程序购买限量礼盒,并有机会获得品牌定制款金属吊饰。快闪空间还设有汪建伟艺术作品专区,让参观者深入了解艺术家的创作理念。展览时间为4月12日至14日,详细信息可通过“轩尼诗艺境”微信公众号和“显赫之旅”微信小程序了解。

In Shanghai, Wang's artwork and boxes took center stage at Xintiandi. Beyond the exclusive purchase, visitors could also recieve a custom-made metal pendant from the brand and explore a dedicated exhibition of Wang's concepts.




通过这些活动,轩尼诗百乐廷展现了对艺术的支持,以及对传统与创新融合的追求,为爱好者提供了一次独特的文化体验。

Through these events, Hennessy Paradis demonstrated its support for the arts and its pursuit of blending tradition with innovation, providing enthusiasts with a unique cultural experience.


奥德旺很高兴能与轩尼诗百乐廷一起将愿景变为现实。

Auditoire was pleased to bring the vision to life together with Hennessy Paradis!

请理性享用美酒。

Please drink responsibly.

-end-

图片及视频来自网络及品牌公开信息,出处见网络

原文链接为:https://mp.weixin.qq.com/s/hNXHNhEOvra1Pv5qJ8Z_eg

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