轩尼诗百乐廷与茅友公社联名限量礼盒
项目品牌: Hennessy 轩尼诗
项目行业: 酒精饮品
项目日期: 2024-04-12 10:00 2024-04-14 22:00
项目地点: 广州、上海
项目名称: 轩尼诗百乐廷与茅友公社联名限量礼盒
轩尼诗百乐廷与茅友公社联名限量礼盒
2024年04月12日-2024年04月14日
广州、上海
2024年,轩尼诗百乐廷与茅友公社联合中国著名艺术家汪建伟,推出限量联名礼盒,将艺术与制酒艺术巧妙融合。汪建伟的全新画作《浩瀚 No.6》与礼盒设计共同体现了深度时间概念,彰显了品牌与艺术的和谐结合。
In 2024, Hennessy Paradis and Moufans Commune sought to elevate their gifts beyond spirits alone by partnering with acclaimed Chinese painter Wang Jianwei. The result was a one-of-a-kind collaboration marrying art and craft through a globally limited collection of just 600 boxes.
Each box features Wang's breathtaking new work "Vastness No. 6" alongside a bespoke design, conveying the profound passage of time. At its heart, the collection aims to showcase cultural harmony between tradition and progress.
「广州太古汇快闪空间」
在广州太古汇,汪建伟出席了媒体品鉴会,分享了创作灵感。这款全球限量600套的礼盒,每套都刻有独立编号,于4月初正式发售。
To unveil the collection, Hennessy held pop-up events in Guangzhou and Shanghai. In Guangzhou, Wang spoke passionately about his creative process at Taikoo Hui's pop-up space. Here, lucky guests had the rare chance to purchase the individually numbered boxes.
「上海新天地时尚快闪空间」
上海站活动在新天地时尚1期中庭举行,同样展示了汪建伟的《浩瀚No.6》和联名限量礼盒。参观者可以通过微信小程序购买限量礼盒,并有机会获得品牌定制款金属吊饰。快闪空间还设有汪建伟艺术作品专区,让参观者深入了解艺术家的创作理念。展览时间为4月12日至14日,详细信息可通过“轩尼诗艺境”微信公众号和“显赫之旅”微信小程序了解。
In Shanghai, Wang's artwork and boxes took center stage at Xintiandi. Beyond the exclusive purchase, visitors could also recieve a custom-made metal pendant from the brand and explore a dedicated exhibition of Wang's concepts.
通过这些活动,轩尼诗百乐廷展现了对艺术的支持,以及对传统与创新融合的追求,为爱好者提供了一次独特的文化体验。
Through these events, Hennessy Paradis demonstrated its support for the arts and its pursuit of blending tradition with innovation, providing enthusiasts with a unique cultural experience.
奥德旺很高兴能与轩尼诗百乐廷一起将愿景变为现实。
Auditoire was pleased to bring the vision to life together with Hennessy Paradis!
请理性享用美酒。
Please drink responsibly.
-end-
图片及视频来自网络及品牌公开信息,出处见网络
原文链接为:https://mp.weixin.qq.com/s/hNXHNhEOvra1Pv5qJ8Z_eg
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