希尔顿「和花｜魔法花花 开启花花盲盒」限时体验空间

2026年08月13日-2026年08月16日

上海 西岸梦中心

项目预告

项目现场

希尔顿 X 大熊猫和花 滨江主题快闪，依托品牌「花样宠你，就住希尔顿」年度营销主题，携手顶流国宝IP大熊猫和花落地城市文旅联动活动，是希尔顿年轻化、场景化、亲民化品牌升级的重要实践，兼具文旅融合与品牌破圈的双重意义。

项目空间造型与场景制作主打治愈萌趣风格，以青绿与暖白柔和色调为主，搭配核心巨型花花立体雕塑，依托西岸滨江景观优势，打造城市滨江专属治愈系视觉场景。场地规整划分签到乐园、故事长廊、盲盒互动区、滨江取景区与周边售卖区五大板块，通过影像图文完整呈现双方IP联动历程，展示六款「宠你体验官」人物设定及人气魔法花花形象，同时陈列全套主题文创周边。

活动期内，盲盒互动游戏、专属会员礼遇、主题客房推广等多元玩法，有效提升访客参与度与会员转化意愿。项目精准面向亲子家庭与旅行爱好者，依托西岸滨江优质文旅流量与和花治愈IP影响力，借助高颜值滨江框景场景激发社交平台UGC传播，以温暖松弛的体验氛围传递品牌好客内核，有效推广全国酒店主题活动，全面拉动品牌声量、会员沉淀与酒店预订转化。

Based on Hilton’s annual campaign "Pamper You in Hilton", this riverside pop-up is co-launched with the giant panda IP Hehua, serving as a key youthful and cultural marketing initiative for the brand. Adopting a soft palette of green and warm white, the space is centered on a giant 3D Hehua sculpture, building a healing and trendy check-in scene against the West Bund riverside landscape.

Divided into five major zones, the venue displays the IP cooperation journey and six exclusive character settings including the popular Magic Hehua, with a full range of themed merchandise on sale. During the event, blind box interactive games, exclusive member benefits and themed room promotions enrich the on-site experience and drive user participation. Targeting family groups and travel enthusiasts, the project leverages the popular healing IP and West Bund cultural tourism traffic. Its exquisite riverside viewing frames are highly suitable for social media sharing and UGC dissemination. It conveys Hilton’s warm and hospitable brand temperament, promotes national hotel themed activities, and effectively boosts brand exposure, member conversion and hotel reservation volume.

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