荣耀8法国发布会

2016年08月24日

巴黎 莫利托巴黎美憬阁酒店

项目预热-微博

作为追求极致科技的荣耀家族成员，荣耀8以其优质创新、有型的独特风格，深受大胆无畏、果敢新潮的年轻人追捧。

8月24日，这款全新旗舰手机震撼登陆欧洲，Auditoire巴黎office，以“勇敢做自己”为题，用独特创新手法，为世人奉上了一场无与伦比的新品发布会。

The Honor 8 is a high quality, innovative and stylish smartphone that speaks to a hip, bold and brave young audience. Launched in Europe on August 24th of this year, our Auditoire Paris office led the launch with a unique creative approach, a story of ‘Daring with Style’.

项目现场

本次发布会定点莫利托巴黎美憬阁酒店，用这栋西法知名艺术历史名迹，承接荣耀8的盛大降临。欧洲最具影响力的KOL、媒体与荣耀家族粉丝受邀前来见证这一激动人心的时刻。进入会场，来宾们将首先穿越过动态品牌展示长廊，身临其境地感受品牌魅力，并由此开启荣耀探索之旅。发布会现场，出色的视听特效，完美呈现了荣耀8的玉石天成之美；不同元素通过个性化的融合，全方位展现了其设计美学和颜值标准的出众与夺目。4位时尚模特与充满科技感的透明屏幕以及图形效果相结合，令现场更具感染力；而法国著名歌手、演员兼荣耀8全新品牌形象大使，Louane Emera的倾情献唱，动人至深，将全场气氛一举推至高潮。

Entering through an immersive corridor with a dynamic brand and product presentation, Europe’s most influential KOL’s, media and fans were invited to discover Honor’s new smartphone at the Piscine Molitor, an iconic and artistic heritage estate located in west Paris. Special effects and audiovisuals illustrating the Honor 8’s “transparency” promise as guests made their way into the main show room. We incorporated different aspects and elements to illustrate the various dimensions of the Honor 8; For instance, a display of four models mixed with transparent screens and graphic effects reflected on the human aspect of the brand, while an exclusive performance by the French singer and actress Louane Emera, Honor 8’s new brand ambassador boosted the emotional impact of the reveal moment.

发布会后，所有来宾移步至产品体验区，零距离感受荣耀8的优越性能。美憬阁的室外泳池变身视频投影屏幕，缤纷斑斓的影像，更为这一特别的夜晚注入无穷动感与活力。

After the reveal show, all guests alike walked through the main stage to enter an integrated experiential space designed for lounging, meetings and product experiences. To top it off, a new lively area was revealed later during the evening, where the outside swimming pool was filled with balls and transformed into a video projection screen displaying mesmerizing content.

荣耀8欧洲发布会，为所有来宾以及我们团队带来了一场难忘的“仲夏夜之梦”，并充分展现了Auditoire作为全球领先的国际化活动公司的整合能力，真正地做到立足区域，联动世界。

The Honor 8 European Launch Event was a memorable summer night for both guests and our teams alike. This project reflects upon our integrated services and globalized network, where we are able to offer solutions for our client base regardless of cultural and logistical boundaries, allowing us to correspond to their necessities in various international markets.

-end-

图片及视频来自 Auditoire 微信公众号及品牌公开信息，出处见网络

原文链接为：https://mp.weixin.qq.com/s/55_27zk0O923NZBfSGAeZQ